Social Media & Digital Marketing Manager (Part-time)

Social Media & Digital Marketing Manager (Part-Time)

Employment Type:Part-Time, Independent Contractor

Work Model:Remote

Work Hours:Flexible schedule with required overlap during 8:00 AM – 3:00 PM US Central Time (CT)

Role Overview

We are seeking a creative, analytical, and hands-onPart-Time Social Media & Digital Marketing Managerto drive brand awareness, grow digital audience engagement, and accelerate web traffic across our retail, wholesale, and e-commerce channels.

In this seat, you will own the end-to-end digital marketing workflow for a mission-driven brand with deep artisan partnerships. Working directly alongside the business owner, you will translate our brand story into compelling content across Meta (Facebook/Instagram), TikTok, and Pinterest. You will combine creative storytelling with performance marketing—repurposing short-form video assets, coordinating paid advertising campaigns, supporting PR/influencer outreach, and analyzing traffic trends to optimize conversion funnels.

Key Responsibilities

1. Social Media Strategy, Content Creation & Community Growth
* Cross-Platform Management:Develop and execute a cohesive social media strategy acrossFacebook, Instagram, TikTok, and Pinterestaligned with core brand narrative and revenue goals.
Cross-Platform Management:Develop and execute a cohesive social media strategy acrossFacebook, Instagram, TikTok, and Pinterestaligned with core brand narrative and revenue goals.
* Content Repurposing & Editing:Edit, format, and optimize existing photos, graphic assets, and short-form video reels/TikToks into high-engaging, platform-native content.
Content Repurposing & Editing:Edit, format, and optimize existing photos, graphic assets, and short-form video reels/TikToks into high-engaging, platform-native content.
* Storytelling & Engagement:Articulate the brand’s mission and artisan partnerships through compelling captions and visual assets, while actively monitoring and engaging with community comments and messages.
Storytelling & Engagement:Articulate the brand’s mission and artisan partnerships through compelling captions and visual assets, while actively monitoring and engaging with community comments and messages.

2. Paid Advertising & Performance Traffic Sourcing
* Campaign Execution:Assist in launching, monitoring, and tracking paid advertising (PPC / Meta Ads / social ads) focused on traffic generation, lead capture, and e-commerce sales.
Campaign Execution:Assist in launching, monitoring, and tracking paid advertising (PPC / Meta Ads / social ads) focused on traffic generation, lead capture, and e-commerce sales.
* Performance Analytics:Monitor organic reach, engagement rates, click-through rates (CTR), and referral web traffic—providing regular metric reports and optimization recommendations to the owner.
Performance Analytics:Monitor organic reach, engagement rates, click-through rates (CTR), and referral web traffic—providing regular metric reports and optimization recommendations to the owner.

3. PR, Influencer Coordination & Digital Outreach
* Brand Partnerships:Identify and execute grassroots PR opportunities, brand collaborations, and influencer outreach initiatives to expand market reach.
Brand Partnerships:Identify and execute grassroots PR opportunities, brand collaborations, and influencer outreach initiatives to expand market reach.
* Campaign Alignment:Coordinate digital marketing campaigns to support offline channels, including wholesale growth, retail partnerships, and pop-up events.
Campaign Alignment:Coordinate digital marketing campaigns to support offline channels, including wholesale growth, retail partnerships, and pop-up events.

Required Skills & Qualifications
* Digital Marketing Track Record:Proven professional experience managing multi-platform social media accounts and digital growth strategies for consumer, e-commerce, or lifestyle brands.
Digital Marketing Track Record:Proven professional experience managing multi-platform social media accounts and digital growth strategies for consumer, e-commerce, or lifestyle brands.
* Platform Mastery:Deep operational knowledge of best practices, algorithms, and content trends acrossFacebook, Instagram, TikTok, and Pinterest.
Platform Mastery:Deep operational knowledge of best practices, algorithms, and content trends acrossFacebook, Instagram, TikTok, and Pinterest.
* Paid Ads & PPC Exposure:Practical understanding of paid ad campaigns, lead generation structures, and conversion tracking.
Paid Ads & PPC Exposure:Practical understanding of paid ad campaigns, lead generation structures, and conversion tracking.
* Content & Video Editing:Proficient in editing short-form video assets, adjusting graphics (using tools like Canva, CapCut, or Adobe Creative Suite), and repurposing visual media.
Content & Video Editing:Proficient in editing short-form video assets, adjusting graphics (using tools like Canva, CapCut, or Adobe Creative Suite), and repurposing visual media.
* Commu