* Conduct technical audits using tools like Screaming Frog, SEMrush, or Ahrefs to identify site errors, indexation issues, redirects, and crawl inefficiencies.
* Monitor site performance in Google Search Console and track progress on indexing, impressions, and keyword visibility.
* Implement schema markup, structured data, and site speed improvements in collaboration with developers.
* Maintain and improve overall site health across client websites.
* Optimize metadata, H1/H2 structures, content, and internal linking for both user experience and search intent.
* Use tools such as Surfer SEO to guide content optimization and scoring.
* Collaborate with writers and designers to balance SEO best practices with brand and UX consistency.
* Identify and manage content refresh opportunities to maintain rankings over time.
* Research and manage ethical backlink acquisition strategies (guest posting, partnerships, directories, digital PR).
* Audit and maintain local citations and ensure consistency across listings.
* Track domain authority improvements and link-building metrics.
* Manage and optimize Google Business Profiles for multiple clients (posts, reviews, categories, Q&A).
* Track local ranking performance and recommend improvements for maps and local search.
* Support the development of scalable processes for local visibility improvements across industries.
* Build and maintain dashboards for visibility, rankings, and keyword trends.
* Translate data into actionable insights for Marketing Managers and clients.
* Help document Fractional’s internal SEO framework — from audits to reporting templates — to improve efficiency and quality across accounts.
* Strong understanding of technical SEO principles and diagnostic tools (Screaming Frog, SEMrush, Ahrefs, GA4, Search Console).
* Hands-on experience managing Google Business Profiles and optimizing for local search.
* Knowledge of on-page best practices, schema markup, and page speed improvement techniques.
* Experience in acquiring backlinks or managing off-page strategies.
* Familiarity with WordPress, Surfer SEO, and other CMS optimization tools.
* Ability to analyze and present performance data with clarity.
* Bonus: Experience with GoHighLevel, Data Studio, or AI-assisted content tools.
* 3–6 years of SEO experience (agency or multi-brand environment preferred).
* Proven success in improving organic visibility and local rankings for small businesses.
* Comfortable working in a collaborative, fast-paced environment across multiple client accounts.
* Excellent organizational and communication skills.
* Self-starter who enjoys both the strategic and technical sides of SEO.
* Clean, optimized client websites with clear visibility improvements month over month.
* Local search rankings and impressions are trending upward quarter after quarter.
* Repeatable SEO processes built and documented across all accounts.
* Measurable ROI on organic growth efforts with transparent reporting.