SEO Specialist (Marketplace)

Location:RemoteEmployment Type:Full-Time

About the Role

We’re seeking adata-driven, detail-oriented SEO Specialistpassionate about helping e-commerce sellers grow through marketplace visibility and optimization. This is a hands-on, analytical, and creative role—ideal for someone who enjoys blending keyword strategy, copywriting, and client communication to drive measurable results.

The ideal candidate has experience optimizing listings on platforms such asEtsy, Amazon, or Teachers Pay Teachers (TpT)and understands how keyword positioning impacts sales and conversions.Experience with K–12 education or digital curriculum products is a plus, but not required.

You’ll work directly with clients to improve product visibility, leveraging internal SEO tools and data insights to identify low-performing listings, generate keyword opportunities, and execute optimization strategies. As the first dedicated SEO hire, you’ll also have the opportunity to grow into aleadership role, helping scale and manage a small team within the first six months as the service expands.

Key Responsibilities
* Audit and analyze product listings across marketplaces (e.g., TpT, Etsy, Amazon) to identify opportunities for ranking and conversion improvement.
Audit and analyze product listings across marketplaces (e.g., TpT, Etsy, Amazon) to identify opportunities for ranking and conversion improvement.
* Use internal SEO tools to uncover keyword gaps and visibility insights.
Use internal SEO tools to uncover keyword gaps and visibility insights.
* Rewrite and optimizeproduct titles, descriptions, tags, and attributesfor improved discoverability and click-through rate (CTR).
Rewrite and optimizeproduct titles, descriptions, tags, and attributesfor improved discoverability and click-through rate (CTR).
* Design and executeexperiments and A/B teststo validate and improve SEO and conversion performance.
Design and executeexperiments and A/B teststo validate and improve SEO and conversion performance.
* Communicate findings, strategies, and results throughclient calls, Loom videos, and reports.
Communicate findings, strategies, and results throughclient calls, Loom videos, and reports.
* Collaborate with internal product, marketing, and data teams to refine SEO processes, playbooks, and automation tooling.
Collaborate with internal product, marketing, and data teams to refine SEO processes, playbooks, and automation tooling.
* Track and report key performance metrics, includingsearch rankings, CTR, conversion rates, and revenue impact.
Track and report key performance metrics, includingsearch rankings, CTR, conversion rates, and revenue impact.

Who You Are
* 2+ years of experience inmarketplace SEO(Etsy, Amazon, TpT, or similar).
2+ years of experience inmarketplace SEO(Etsy, Amazon, TpT, or similar).
* Proven track record of improvingsearch visibility, CTR, and conversion rates.
Proven track record of improvingsearch visibility, CTR, and conversion rates.
* Strong copywriting skills for crafting compelling and keyword-rich product titles and descriptions.
Strong copywriting skills for crafting compelling and keyword-rich product titles and descriptions.
* Analytical mindset with proficiency inExcel/Google Sheetsand keyword research tools.
Analytical mindset with proficiency inExcel/Google Sheetsand keyword research tools.
* Excellentclient communication and project managementabilities.
Excellentclient communication and project managementabilities.
* High attention to detail, strong organizational skills, and an ownership mentality.
High attention to detail, strong organizational skills, and an ownership mentality.

Nice-to-Have Skills
* Familiarity withK–12 educationor curriculum-related digital products.
Familiarity withK–12 educationor curriculum-related digital products.
* Experience inconversion rate optimization (CRO)and creative testing (images, thumbnails, or pricing).
Experience inconversion rate optimization (CRO)and creative testing (images, thumbnails, or pricing).
* Comfort usingAI-assisted writing toolsor light HTML for formatting and optimization.
Comfort usingAI-assisted writing toolsor light HTML for formatting and optimization.

The Opportunity

This is a unique chance to join anearly-stage, fast-growing servicewhere you’ll have a direct impact on product visibility, client revenue, and process innovation. You’ll also play a pivotal role in shaping howautomation and human expertisecombine to deliver high-quality marketplace SEO.

As the service scales, you’ll have opportunities forcareer advancement, including the potential to manage a team of 3–5 analysts and help define future SEO standards and systems.

Compensation & Benefits
* Competitive base salaryplusperformance-based variable compensationtied to measurable outcomes (e.g., search ranking improvements, CTR gains, conversion rates, client satisfaction).
Competitive base salaryplusperformance-based variable compensationtied to measurab