Title:SEO Guru (AI-First)Location:Remote – LATAM or South Africa (must overlap with U.S. Eastern Time)Compensation:Up to $3,500/month (based on experience)Employment Type:Full-Time Contractor (Long-Term)

About Us

The company is a niche industrial equipment business serving customers across the United States. We are well-established in our vertical and already rank for many core keywords. Our next phase of growth is focused onAI visibility, thought leadership, and high-quality lead generation content.

We are looking for atop 1% digital marketing professionalwho can act as a strategic partner—not just a task executor.

The Role

This is not a traditional SEO-only position.

You will own ourdigital visibility and inbound lead strategy, with a primary focus on:
* Ensuring we appear inAI-generated responses(ChatGPT, Google AI Overviews, Grok, etc.)
* Creating highly polishedwhite papers, case studies, and technical content
* DrivingLinkedIn-based lead generation
* Strategically guiding what we should build next (with pros/cons and recommendations)
* You will be fully integrated into our team (Slack, EST working hours) and expected to think like a marketing leader.
* You will support the creation and refinement of brochures and technical data sheets to ensure consistency in design, style guidelines, and brand voice across all materials.

Core Responsibilities

1. AI & Search Visibility
* Optimize content for AI-driven search results (ChatGPT, Google AI Overviews, etc.)
* Develop authority-building content strategies
* Identify high-impact keyword and topic opportunities
* Monitor performance and adjust strategy proactively

2. Technical Content & Thought Leadership
* Produce well-designed white papers, guides, and case studies
* Create in-depth blog content (not generic AI output)
* Ensure technical accuracy and polish (formatting, branding, detail)
* Repurpose long-form content into LinkedIn posts and lead magnets

3. Lead Generation
* Build downloadable assets (PDF white papers)
* Connect content to gated lead forms
* Support LinkedIn long-form content strategy
* Recommend campaigns and next best initiatives

4. Shopify Website Management
* Confidently navigate and publish content within Shopify
* Upload and format blogs and landing pages independently
* Maintain design consistency and attention to detail

5. AI & Automation Implementation
* Actively use and experiment with modern AI tools
* Stay up-to-date on new AI releases and automation tools (especially via X/Twitter and industry communities)
* Improve workflow efficiency using automation
* Avoid unnecessary manual work when tools exist to optimize it
Must-Have Qualifications:
* 5+ years in digital marketing (SEO + content + lead gen)
* Native or near-native English fluency (technical writing required)
* Proven experience writing white papers or technical case studies
* Strong understanding of modern AI tools and workflows
* Experience working in Shopify
* Deep attention to detail (formatting, branding, consistency)
* Ability to think strategically and recommend initiatives—not just execute tasks
Ideal Candidate Traits:
* Comfortable operating independently
* Proactively proposes 2–3 strategic options when presenting ideas
* Understands how to make AI-generated content sound human and authoritative
* Passionate about emerging AI tools and digital trends
* Strong design sense and presentation polish
* Treats the business like their own

What This Role Is NOT
* Not a social media influencer role (no TikTok, Instagram focus)
* Not a pure SEO technician role
* Not a content mill writing job
* Not a junior assistant role requiring constant direction

Success Metrics
* Increased visibility in AI-generated search responses
* Growth in qualified inbound leads
* High-quality, conversion-focused white papers
* Improved LinkedIn engagement and lead capture
* Consistent, polished brand presentation

Growth
* Long-term growth opportunity
* Strategic impact within a niche, high-value industry
* Opportunity to build and own the digital marketing engine of the company

Application Requirements

Please include:
* Samples of white papers or technical case studies
* Examples of long-form content you’ve written
* Description of AI tools you actively use
* Explanation of how you would improve AI visibility for a niche B2B industrial company
* Confirmation of EST working hour availability

Final Note

We are looking for adigital marketing partner, not just an employee.If you are strategic, AI-native, detail-obsessed, and ready to own the function—this is for you.