* Develop our comprehensive SEO offering for our ecommerce clients using Shopify.
* Create Generative Engine Optimization (GEO) services using cutting-edge technology to improve brand discovery in AI tools.
* Communicate SEO requirements to project teams for seamless implementation.
* Conduct regular client site reviews to track performance and identify optimization opportunities.
* Build compelling sales approaches for our SEO offerings.
* Educate the team on SEO best practices to support sales cycles and ongoing projects.
* Own SEO strategy for our company site, including:Content recommendations focused on pillar keywords and gated content.Monitor and analyze site performance to provide regular reports and recommendations for optimization.Development and execution of "Shopify News" content strategy.Execute advanced backlink strategies, including high-quality and .edu link acquisition.
* Content recommendations focused on pillar keywords and gated content.
* Monitor and analyze site performance to provide regular reports and recommendations for optimization.
* Development and execution of "Shopify News" content strategy.
* Execute advanced backlink strategies, including high-quality and .edu link acquisition.
* Define SEO-driven content strategies focused on pillar topics, long-tail keywords, and emerging search behavior.
* Collaborate with writers, agencies, and partners to produce and amplify high-impact content.
* Lead third-party content placement and backlink strategies to build authority and visibility.
* Track and analyze content performance using UTM parameters and SEO analytics tools.
* Proven SEO expertise with demonstrable results.
* Eager and ambitious mindset to build our SEO practice from the ground up.
* Capable and scrappy approach.
* Proficiency with existing SEO reporting technology and tools like Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics.
* Interest and/or experience with AI applications in SEO, particularly Generative Engine Optimization (GEO).
* Self-starter who thrives in building new initiatives.
* Strong communication skills for cross-team collaboration.
* Experience working with ecommerce brands (Shopify experience a plus).
* Passion for staying ahead of SEO trends and algorithm changes.