Senior Paid Social Manager

Job title:Senior Paid Social Manager

Job type and role:Performance Marketing ManagerContract:Independent ContractSalary:$2000 - $5000 USD/monthRemoteSchedule: Monday to Friday from 9am to 5pm PST

Industry:Marketing & Advertising

About the Role

You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it.

Note:This is a dedicated Paid Social role in a fast-paced agency setting. Paid search, SEO, and creative production are handled by other specialists.

What You'll Do
* Account Audits & Strategy:Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics.
Account Audits & Strategy:Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics.
* Account Structure:Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets.
Account Structure:Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets.
* Testing Framework:Design creative and audience tests with a defined minimum spend per test, ensuring every result is statistically actionable.
Testing Framework:Design creative and audience tests with a defined minimum spend per test, ensuring every result is statistically actionable.
* Audience Infrastructure:Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls.
Audience Infrastructure:Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls.
* Catalog Management:Build and maintain catalog and dynamic product ads across collections.
Catalog Management:Build and maintain catalog and dynamic product ads across collections.
* Attribution & Lift Testing:Standardize attribution settings across campaigns, plan/read conversion lift or geo holdout tests, and translate incremental results into clear budget decisions.
Attribution & Lift Testing:Standardize attribution settings across campaigns, plan/read conversion lift or geo holdout tests, and translate incremental results into clear budget decisions.
* Creative Briefing:Write data-backed creative briefs from performance data and provide clear feedback to creative teams.
Creative Briefing:Write data-backed creative briefs from performance data and provide clear feedback to creative teams.
* Channel Expansion:Scale and expand budgets onto TikTok, AppLovin, and Pinterest where performance supports it.
Channel Expansion:Scale and expand budgets onto TikTok, AppLovin, and Pinterest where performance supports it.
* Business Reporting:Report on business-level outcomes (Shopify revenue, MER, new customer acquisition, contribution margin), not just surface-level platform ROAS.
Business Reporting:Report on business-level outcomes (Shopify revenue, MER, new customer acquisition, contribution margin), not just surface-level platform ROAS.

What You Bring (Requirements)
* 4+ years in Paid Social:Proven track record running paid social campaigns specifically in thee-commerce / D2Csector.
4+ years in Paid Social:Proven track record running paid social campaigns specifically in thee-commerce / D2Csector.
* High-Budget Experience:Proven hands-on experience directly managing single ad accounts spending$250K+ per monthin Paid Social.
High-Budget Experience:Proven hands-on experience directly managing single ad accounts spending$250K+ per monthin Paid Social.
* Agency Experience Required:Demonstrable experience managing multiple e-commerce client accounts simultaneously within a marketing agency environment.
Agency Experience Required:Demonstrable experience managing multiple e-commerce client accounts simultaneously within a marketing agency environment.
* Meta Ads Mastery:Expert-level skills in Meta Ads Manager, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost/bid caps, and catalog ads.
Meta Ads Mastery:Expert-level skills in Meta Ads Manager, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost/bid caps, and catalog ads.
* Multi-Channel Hands-On Experience:Direct, hands-on campaign management on Meta + at least two of the following platforms: TikTok, AppLovin, or Pinterest.
Multi-Channel Hands-On Experience:Direct, hands-on campaign management on Meta + at least two of the following platforms: TikTok, AppLovin, or Pinterest.
* Technical Analytics & Attribution:Working knowledge of Conversions API (CAPI), event match quality, deduplication, view-through credit, and offline/incremental attribution models.
Technical Analytics & Attribution:Working knowledge of Conversions API (CAPI), event match quality, deduplication, view-through credit, and offline/incremental attribution models.
* Data & Spreadsheet Fluency:Abi