Senior Paid Search Strategist

Senior Paid Search Strategist
* Experience: 5+ years
* Employment Type: Full-Time, Fully Remote
* Sourcing Location: South Africa
* Schedule: Monday–Friday 9:00 AM–6:00 PM CST
* Compensation: $2,000/month
* Primary Focus: Google & Bing ads management, paid search strategy, keyword research, conversion tracking, AI-assisted optimization, and funnel alignment
About the Company

Our client is a full-service marketing agency specializing in high-impact, direct-response digital marketing strategies, media planning, performance creative, and funnel optimization. By combining strategic media buying with data-driven execution, the agency helps businesses scale their brand presence, acquire high-value leads, and maximize customer conversion across diverse digital ecosystems.

As the agency continues to grow, it is expanding its performance marketing team to ensure clients receive high-converting, strategically targeted, and continuously optimized search advertising campaigns that deliver a measurable return on ad spend.

Role Overview

We are seeking a Paid Search Strategist to take complete ownership of campaign planning, execution, management, and optimization across Google Ads, Bing/Microsoft Advertising, and other search channels.

In this role, you will act as the driving force behind lead generation and conversion performance, managing paid search budgets, conducting keyword research, writing compelling ad text, building targeted campaign structures, and analyzing performance metrics. You will leverage AI-assisted platforms to streamline audience research, ad copy creation, and data analysis while bringing senior-level strategic insight to every account.

The ideal candidate is a data-driven marketer with a deep understanding of direct-response search logic, bid management strategies, analytics tracking, and cross-functional agency workflows.

Key Responsibilities

Campaign Strategy & Execution
* Build, launch, and manage high-performing paid search campaigns across Google Ads, Microsoft Ads, and search networks.
* Perform comprehensive keyword research, competitive analysis, and search query mining to identify high-intent traffic opportunities.
* Implement effective campaign structures, bidding strategies (Target CPA, Target ROAS, Max Conversions), and match type distributions.
* Craft high-converting ad copy, headlines, extensions, and assets tailored to user search intent.
* Oversee media budgets, allocation, and pacing to maximize return on ad spend (ROAS) and lower cost per acquisition (CPA).
* Continuously perform A/B testing on ad copy, extensions, landing pages, and target audiences.
AI-Enhanced Strategy & Optimization
* Utilize AI tools (such as ChatGPT and Claude) to accelerate keyword strategy, query expansion, ad copy variation generation, and data synthesis.
* Apply AI-assisted workflows to analyze complex performance reports and extract actionable strategic recommendations rapidly.
* Refine and elevate AI-generated strategy frameworks to ensure strict alignment with client business goals and brand parameters.
* Stay up-to-date on platform-level AI features, Smart Bidding updates, and emerging search automation methodologies.
Analytics, Tracking & Funnel Alignment
* Monitor and analyze performance data across Google Analytics (GA4), platform dashboards, and internal tracking systems.
* Ensure accurate conversion tracking, GTM tag implementations, offline conversion imports, and attribution modeling.
* Align search traffic with landing page experiences built within Go High Level to ensure high conversion rates.
* Identify performance bottlenecks within sales funnels and collaborate with content and design teams to optimize post-click performance.
Workflow Management & Agency Collaboration
* Manage campaign timelines, optimization routines, and project deliverables inside ClickUp.
* Partner closely with account managers, content developers, and designers to ensure unified campaign execution.
* Utilize Go High Level to review lead flow, track attribution, and verify CRM conversion accuracy for client accounts.
* Prepare clear performance reports and present strategic recommendations to internal leadership and clients.
Required Qualifications
* 5-8 years of professional experience managing performance-driven paid search campaigns (Google Ads & Microsoft/Bing Ads) in an agency or fast-paced environment.
* Proven track record of successfully managing ad budgets and delivering scalable ROAS/CPA performance.
* Hands-on experience using ChatGPT and Claude (or similar AI tools) for keyword research, ad copy creation, and performance analysis.
* Practical experience using ClickUp for task tracking, campaign management, and cross-functional communication.
* Practical experience working with Go High Level (CRM) to track leads, monitor funnels, and verify conversion setups.
* Advanced proficiency with Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking setups.
* Deep understanding of direc