Senior Media Buyer / Performance Marketer

Senior Media Buyer

Location:Remote (LATAM / South Africa / Philippines)

Employment Type:Full-Time, ICA

Schedule:U.S. Business Hours overlap required (Est. 8:00 AM – 5:00 PM EST or PST)

Compensation:highly negotiable depending on experience

Reports To:Head of Marketing / Chief Executive Officer

About the Company

Our client is an established, high-growth offshore professional services and legal organization focused on connecting North American law firms with top-tier international talent.

The organization combines specialized legal solutions with modern operational frameworks to support continued global expansion, client satisfaction, and operational efficiency.

They are looking for a highly analytical, hands-onSenior Media Buyerwho can independently plan, execute, scale, and optimize direct-response B2B lead-generation campaigns across Meta, Google, and LinkedIn.

This is an execution-heavy performance marketing role for someone who enjoys managing ad accounts directly, testing ad creative, analyzing conversion funnels, and driving qualified B2B leads at target Cost-per-Acquisition (CPA) thresholds.

This is not a high-level strategy or brand marketing position. The successful candidate will be expected to handle the full media buying workflow, from account setup, audience targeting, and budget allocation to ad creative testing, landing page audit, tracking configuration, and daily reporting.

Role Overview

The Senior Media Buyer will manage day-to-day performance marketing activities across all paid acquisition channels.

Approximately 80–85% of the role will focus on campaign execution, ad management, creative testing, and audience optimization, with approximately 15–20% focused on reporting, tracking maintenance, landing page reviews, and documentation.

The ideal candidate can take a campaign brief or offer, build targeted audience segments, launch structured campaigns, continuously test creative, and optimize spend based on real performance data.

This includes:
* Building, launching, and managing paid campaigns on Meta Ads Manager, LinkedIn Ads, and Google Ads
Building, launching, and managing paid campaigns on Meta Ads Manager, LinkedIn Ads, and Google Ads
* Monitoring daily ad spend, CPL, CPA, and pipeline attribution metrics
Monitoring daily ad spend, CPL, CPA, and pipeline attribution metrics
* Designing and executing structured creative testing roadmaps (video scripts, ad angles, copy)
Designing and executing structured creative testing roadmaps (video scripts, ad angles, copy)
* Auditing post-click conversion funnels, landing pages, and lead intake forms
Auditing post-click conversion funnels, landing pages, and lead intake forms
* Configuring and troubleshooting tracking pixels, UTM parameters, and attribution tools
Configuring and troubleshooting tracking pixels, UTM parameters, and attribution tools
* Maintaining performance dashboards and providing data-driven recommendations for scaling
Maintaining performance dashboards and providing data-driven recommendations for scaling

The successful candidate should be comfortable managing ad spend independently, testing hypotheses, reacting to performance drops quickly, and driving bottom-line lead growth without needing step-by-step instructions.

Key Responsibilities

Campaign Planning & Media Execution
* Structure, launch, and manage cold traffic and retargeting campaigns across Meta, Google, and LinkedIn.
Structure, launch, and manage cold traffic and retargeting campaigns across Meta, Google, and LinkedIn.
* Manage direct-response ad budgets to maintain stable Cost-Per-Lead (CPL) and Cost-Per-Acquisition (CPA).
Manage direct-response ad budgets to maintain stable Cost-Per-Lead (CPL) and Cost-Per-Acquisition (CPA).
* Conduct continuous audience targeting research and segmentation.
Conduct continuous audience targeting research and segmentation.

Creative Testing & Conversion Optimization
* Partner with graphic designers and copywriters to generate high-converting ad creative.
Partner with graphic designers and copywriters to generate high-converting ad creative.
* Implement structured A/B testing for ad angles, headlines, hooks, imagery, and landing pages.
Implement structured A/B testing for ad angles, headlines, hooks, imagery, and landing pages.
* Audit conversion funnels to identify drop-off points and optimize user pathways.
Audit conversion funnels to identify drop-off points and optimize user pathways.

Tracking, Analytics & Reporting
* Ensure pixel tracking, conversion API setup, UTM parameters, and attribution modeling are functioning accurately.
Ensure pixel tracking, conversion API setup, UTM parameters, and attribution modeling are functioning accurately.
* Maintain daily and weekly performance tracking dashboards.
Maintain daily and weekly performance tracking dashboards.
* Analyze campaign trends and deliver practical scaling recommendations based on verified data.
Analyze campaign trends and deliver practical scalin