Senior Content Developer

Senior Content Developer
* Experience: At least 5-8 years
* Employment Type: Full-Time, Fully Remote
* Sourcing Location: South Africa
* Schedule: Monday–Friday 9:00 AM–6:00 PM CST
* Compensation: $2,000/month
* Primary Focus: Direct-response copywriting, content strategy, funnel copy development, AI-assisted content execution, and campaign workflow management
About the Company

Our client is a full-service marketing agency specializing in high-impact, direct-response digital marketing strategies, media planning, performance creative, and funnel optimization. By combining strategic storytelling with data-driven execution, the agency helps businesses scale their brand presence, acquire high-value leads, and maximize customer conversion across diverse digital ecosystems.

As the agency continues to grow, it is expanding its creative team to ensure clients receive high-converting, strategic, and polished multi-channel content that moves the needle on business outcomes.

Role Overview

We are seeking a Senior Content Developer to take ownership of end-to-end content creation, messaging strategy, and copy development for direct-response marketing campaigns.

In this role, you will act as a core engine for brand messaging and campaign performance, translating complex value propositions into compelling text across landing pages, email workflows, sales funnels, paid ads, and long-form assets. You will leverage AI-assisted content tools to streamline ideation and drafting while bringing senior-level editorial judgment, strategic thinking, and brand alignment to every deliverable.

The ideal candidate is a seasoned copywriter and content strategist with a deep understanding of direct-response marketing logic, project management workflows, and funnel optimization.

Key Responsibilities

Content & Copy Strategy
* Develop high-converting copy for direct-response landing pages, sales funnels, ad campaigns, email nurture series, and digital promotional materials.
* Map out end-to-end content strategies aligned with key audience segments, buyer personas, and campaign conversion goals.
* Craft engaging headlines, hooks, and calls-to-action tailored to specific traffic channels and audience intent levels.
* Maintain strict brand tone, voice, and positioning guidelines across all client assets.
* Conduct target market and competitor research to inform strategic messaging choices and unique selling propositions.
* Analyze existing creative assets and collaborate with internal teams to continuously optimize copy performance.
AI-Enhanced Content Development
* Utilize AI tools (such as ChatGPT and Claude) to accelerate content ideation, research, outline generation, and initial draft creation.
* Refine, edit, and elevate AI-generated content to ensure human tone, nuance, accuracy, and brand alignment.
* Build, maintain, and optimize custom prompt libraries to maximize content production efficiency without compromising quality.
* Stay up-to-date on emerging AI content methodologies to continuously improve output speed and execution quality.
Funnel & Campaign Asset Management
* Write compelling text for high-converting sales funnels, lead magnets, webinar pipelines, and automated customer journeys.
* Develop multi-touch email sequences, including onboarding, abandon cart, re-engagement, and promotional campaigns.
* Partner with media buyers and graphic designers to ensure copy and visual assets align seamlessly across paid media ads.
* Ensure clear, action-oriented messaging that guides users smoothly through every stage of the conversion pipeline.
Cross-Functional Collaboration & Workflow Management
* Manage content pipelines, project deliverables, and deadlines within ClickUp to maintain optimal workflow tracking.
* Partner closely with account managers, media buyers, and design teams to execute aligned multi-channel initiatives.
* Build out email marketing workflows, landing page copy structures, and customer tracking sequences using Go High Level.
* Review content performance metrics with campaign leads to iteratively test and refine copy angles.
Quality Assurance & Editorial Standards
* Perform thorough editing, proofreading, and quality checks on all outgoing written content.
* Ensure all messaging complies with relevant industry guidelines, platform policies, and client specifications.
* Standardize copy review processes to uphold quality while maintaining high-volume output.
Required Qualifications
* At least 5-8 years of professional experience as a Content Developer, Direct-Response Copywriter, Content Strategist, or similar agency/marketing role.
* Proven track record of writing high-converting copy across landing pages, sales funnels, email marketing, and paid ad campaigns.
* Hands-on experience using ChatGPT and Claude (or similar AI platforms) for content generation, research, and messaging optimization.
* Practical experience utilizing ClickUp for project management, task tracking, and team collaboration.
* Practical