Paid Media Manager

Job Title: Senior Paid Media Manager (Lead Generation)Working Hours:Monday to Friday, 9:00 AM – 5:00 PM ESTSalary Range: $3,000 – $3,500 USD/month (dependent on skills & experience)Work Setup:Remote | Independent Contractor | Full time

About the Company

A performance-driven lead generation business specializing in acquiring high-quality consumer leads through paid media campaigns in highly competitive industries.

About the Role

We are looking for a highly analytical and performance-drivenSenior Paid Media Managerto take full ownership of paid acquisition efforts acrossGoogle Ads, Meta/Facebook Ads, and TikTok Ads. This role is focused entirely on lead generation in competitive local service industries.

You will not just be executing campaigns—you will be deeply involved in every stage of the process, particularlycreative strategy. Creatives are the single biggest lever for campaign success in this role; you will not simply publish assets handed to you by a designer. You will actively conceptualize, direct, and refine ad creative, hooks, messaging, and offers based on performance data to consistently drive qualified lead volume.

Key Responsibilities

Creative Strategy & Direction (Core Priority)
* Lead Creative Ideation:Take a hands-on, proactive role in the entire creative development process—from initial strategy to final production.
* Hook & Angle Development:Conceptualize high-converting messaging, hooks, angles, and offers tailored to specific target audiences.
* Direct Creative Teams:Collaborate closely with designers and video editors, providing clear data-driven feedback, creative briefs, and storyboards.
* AI & Fast Iteration:Leverage AI-supported workflows and tools to rapidly produce, test, and iterate on ad creatives across platforms.
* Creative Lever Management:Continuously test new visual hooks and ad formats, knowing that creative iteration is the primary driver of campaign performance and efficiency.
Paid Media Management
* Multi-Platform Ownership:Own, launch, and scale paid media campaigns acrossGoogle Ads(Search, Performance Max, YouTube),Meta/Instagram Ads, andTikTok Ads.
* Lead Acquisition Focus:Develop and execute performance-focused strategies to acquire high-quality, non-eCommerce leads.
* Campaign Optimization:Optimize campaigns for CPL, conversion rates, lead quality, and ROAS through audience targeting, bid strategy adjustments, and funnel optimization.
* Conversion Rate Optimization (CRO):Continuously test landing pages, ad copy, creative variations, and conversion paths to maximize lead flow.
Reporting & Analytics
* Data-Driven Iteration:Proactively analyze campaign and creative performance, identify bottlenecks, and pivot strategies based on hard data.
* Dashboard Management:Maintain clean reporting dashboards and communicate performance insights clearly to stakeholders.
* Market Intelligence:Track industry trends, platform updates, and competitor creative tactics (especially short-form video trends on Meta and TikTok) to stay ahead of the curve.
Requirements
* 5+ yearsof hands-on paid media experience focused strictly on lead generation (non-eCommerce).
* Proven Creative Direction Track Record:Extensive experience conceptualizing, directing, and iterating performance-focused ad creatives (not just media buying or campaign setup).
* Multi-Platform Expertise:Deep experience scaling campaigns onGoogle AdsandMeta Ads, with working knowledge or direct experience managingTikTok Ads(utilizing native short-form video strategies similar to Meta).
* High-Competition Performance:Demonstrated history of managing campaigns in high-competition, high-CPC environments.
* Funnel Mastery:Strong grasp of conversion-focused marketing, CRO, and landing page optimization.
* End-to-End Ownership:Comfortable taking full ownership of strategy, creative direction, and technical execution as an autonomous operator.
* Communication:Exceptional written and verbal English communication skills.
Nice to Have
* Experience in high-CPC lead generation sectors (legal, insurance, financial services, home services).
* Hands-on experience utilizing AI tools for ad creative ideation, copy generation, and rapid creative testing.
* Proven track record of managing and scaling six-figure monthly ad budgets.
Ideal Candidate

This is a senior operator role for someone who understands that great media buying fails without great creatives. You are an autonomous, strategic practitioner who enjoys driving both the technical setup and the creative vision behind high-converting lead generation campaigns