Paid Ads Specialist

Paid Ads Specialist – Performance Marketing
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a
Paid Ads Specialist
to manage and optimize performance marketing campaigns across
Google Ads, Meta Ads, and LinkedIn Ads
.
This is a hands-on role focused on
lead generation, conversions, ROAS, CPA, and scalable growth
. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.
We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.
What You’ll Do
Paid Media Management
Build, launch, and manage campaigns across
Google, Facebook/Instagram, and LinkedIn
Conduct keyword, audience, competitor, and targeting research
Manage campaign budgets and allocate spend based on performance
Use campaign types such as
Search, Display, Performance Max, remarketing, and paid social
Campaign Optimization
Monitor and optimize
ROAS, CPA, CPC, CTR, conversion rates, and lead volume
Run structured A/B tests across:
Ad copy and creative
Audiences and targeting
Landing pages
Bidding strategies
Identify underperforming campaigns and implement improvements
Scale winning campaigns while maintaining efficiency
Tracking & Analytics
Configure and monitor conversion tracking using
Google Analytics (GA4) and Google Tag Manager
Analyze performance across the full acquisition funnel
Prepare clear weekly/monthly performance reports
Translate campaign data into actionable recommendations
Creative & Funnel Collaboration
Work with design and content teams on ad creative and messaging
Recommend landing page and funnel improvements
Align paid acquisition campaigns with broader marketing goals
What We’re Looking For
Proven experience managing
Google Ads and Meta Ads
Strong understanding of
PPC, paid social, conversion tracking, attribution, and remarketing
Hands-on experience with
Google Analytics and Google Tag Manager
Strong understanding of metrics including
ROAS, CPA, CPC, CTR, and conversion rate
Experience managing and optimizing advertising budgets
Strong analytical and data-driven decision-making skills
Excellent communication and organization
Availability during
U.S. business hours
Nice to Have
Experience with
LinkedIn Ads, YouTube Ads, or TikTok Ads
Landing page and conversion rate optimization experience
Experience with
Performance Max, automation, scripts, and dynamic campaigns
Multi-touch attribution knowledge
Experience scaling successful lead-generation campaigns
What Success Looks Like
Improved
ROAS and CPA
Consistent growth in qualified leads and conversions
Efficient allocation of advertising budgets
Accurate conversion tracking and reporting
Strong testing cadence and continuous campaign improvement
Clear, actionable performance insights
Why Join?
Fully remote
High ownership over paid acquisition
Direct impact on
leads, revenue, and growth
Opportunity to manage campaigns across multiple advertising platforms
Data-driven environment where testing and experimentation are encouraged
Growth opportunities within
Performance Marketing and Growth Marketing
Interview Process
Application Review
Spark Hire Intro Video
Paid Media / Performance Marketing Interview
Practical Campaign Exercise
Client Interview
Offer & Onboarding
What Happens After You Apply
Qualified applicants will receive an email invitation from
Spark Hire
to complete a short Intro Video. This helps us learn more about your
paid advertising experience, communication skills, campaign management background, and approach to performance optimization
.
Please check your inbox and spam/junk folder for the invitation.
Apply Now
If you have hands-on experience with
Google Ads and Meta Ads
, understand how to improve
ROAS, CPA, and conversions
, and enjoy testing and scaling performance campaigns, we’d love to hear from you.
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