Outbound Marketing Specialist

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours
Position Type:
Full-Time, Remote
Working Hours:
U.S. Business Hours — EST
About the Role
At Pavago, one of our clients is hiring an
Outbound Marketing Specialist
to build and execute outbound systems that generate qualified B2B pipeline opportunities.
This is a hands-on, execution-focused role for someone experienced in
outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing
.
You’ll own the outbound process from
prospect research and list building through messaging, campaign execution, follow-up, and performance optimization
.
If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.
What You’ll Own
Outbound Campaigns & Pipeline Generation
Build and execute outbound campaigns targeting high-value B2B prospects.
You’ll:
Develop scalable outbound prospecting systems
Build outreach playbooks and workflows
Execute campaigns across LinkedIn, email, and other outbound channels
Generate qualified conversations and meetings
Maintain consistent follow-up with prospects
Continuously improve campaign performance
Prospect Research & Lead List Building
Research and build targeted prospect lists using:
LinkedIn Sales Navigator
Apollo
Clay
ZoomInfo
Similar prospecting platforms
You’ll identify and segment prospects based on:
Ideal Customer Profiles (ICPs)
Industry
Company size
Geography
Decision-maker roles
Relevant buying signals
Maintain clean and organized prospect databases and campaign trackers.
LinkedIn Outreach & Engagement
Use LinkedIn as a core outbound and relationship-building channel.
Responsibilities include:
Personalized prospect outreach
LinkedIn messaging
Prospect engagement
Strategic follow-ups
Relationship building
Thought leadership support
Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.
Cold Email & Outreach Copywriting
Write compelling, personalized copy for:
Cold emails
LinkedIn messages
Follow-up sequences
Outreach campaigns
CTAs
Lead magnets
Test different:
Messaging angles
Value propositions
Personalization approaches
Subject lines
CTAs
Follow-up strategies
The goal is simple:
turn relevant prospects into meaningful sales conversations.
Lead Magnets & Outbound Assets
Create and coordinate outbound assets that improve campaign performance, including:
Lead magnets
Guides
Checklists
Value-driven resources
Prospecting materials
Use these assets strategically to improve response and conversion rates.
Performance Tracking & Optimization
Monitor outbound performance across:
Response rates
Positive reply rates
Engagement
Meetings generated
Qualified conversations
Pipeline contribution
Use performance data to improve:
Targeting
Messaging
Personalization
Campaign structure
Follow-up cadence
Prospect segmentation
Sales & Leadership Collaboration
Work closely with leadership and sales teams to:
Improve prospect targeting
Refine ICPs
Strengthen messaging
Evaluate lead quality
Improve outbound-to-sales handoffs
Generate more qualified pipeline opportunities
What Makes You a Strong Fit
You:
Understand outbound as a system, not just sending cold emails
Know how to research and identify high-quality B2B prospects
Can write personalized outreach that earns responses
Understand B2B buyer psychology and high-ticket sales cycles
Follow up consistently without relying on constant supervision
Think analytically about campaign performance
Are comfortable testing and iterating quickly
Take ownership of pipeline outcomes
Thrive in fast-moving, remote environments
Required Experience & Skills
2+ years of experience
in:
B2B outbound marketing
Lead generation
SDR/BDR
Outbound prospecting
Similar pipeline-generation roles
Strong hands-on experience with
LinkedIn outreach
Experience using prospecting tools such as:
LinkedIn Sales Navigator
Apollo
Clay
ZoomInfo
Strong outbound copywriting skills
Experience building and managing multi-channel outbound campaigns
Strong understanding of:
B2B prospecting
ICP development
Buyer psychology
High-ticket B2B sales cycles
Ability to analyze and optimize campaign performance
Excellent written and spoken English
Strong organization and attention to detail
Ability to work independently in a remote environment
Availability during
U.S. EST business hours
Nice to Have
Experience with high-ticket B2B services or agencies
Experience with:
Smartlead
Instantly
Lemlist
HubSpot
Other outbound automation platforms
CRM management experience
Appointment-setting or pipeline-generation experience
Lead magnet creation experience
Startup or high-growth company experience
What a Typical Day Looks Like
You might:
Research target accounts and decision-makers
Build segmented prospect lists
Launch LinkedIn and email outreach campaigns
Personalize messaging for high-value prospects
Follow up with a