Meta Ads Targetologist / Traffic Manager
SF Marketing Agency
Hirezar Summary for South African Applicants
This fully remote full time position at SF Marketing Agency is open worldwide, so South Africans can apply. The estimated monthly salary is R20,350 – R22,200 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
What you'll do
* Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients
Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients
* Daily monitoring of ad accounts: budgets, statuses, flags/bans, account health checks
Daily monitoring of ad accounts: budgets, statuses, flags/bans, account health checks
* Manage and optimize live campaigns — testing audiences, offers, and creatives
Manage and optimize live campaigns — testing audiences, offers, and creatives
* Run multiple client accounts simultaneously
Run multiple client accounts simultaneously
* Report and analyze performance metrics: CPL, CQL, CAC, CTR, CPM
Report and analyze performance metrics: CPL, CQL, CAC, CTR, CPM
* Brief designers/copywriters on creatives, and independently edit/assemble simple creatives yourself
Brief designers/copywriters on creatives, and independently edit/assemble simple creatives yourself
* Use AI tools in daily work: generating and testing creatives, ad copywriting, data/reporting analysis, automating routine tasks
Use AI tools in daily work: generating and testing creatives, ad copywriting, data/reporting analysis, automating routine tasks
* Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations
Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations
* Communicate with clients in English on campaign results and strategy
Communicate with clients in English on campaign results and strategy
Requirements
* English — Upper-Intermediate (B2) or above, written and spoken: our clients are English-speaking
English — Upper-Intermediate (B2) or above, written and spoken: our clients are English-speaking
* 2+ years of hands-on Meta Ads experience (agency experience is a strong plus)
2+ years of hands-on Meta Ads experience (agency experience is a strong plus)
* Proven track record in lead generation
Proven track record in lead generation
* Solid understanding and practical use of CPL / CQL / CAC / CTR / CPM
Solid understanding and practical use of CPL / CQL / CAC / CTR / CPM
* Experience managing several ad accounts at once
Experience managing several ad accounts at once
* Required: hands-on experience with AI tools (ChatGPT/Claude or similar — for creatives, copywriting, analysis, automation)
Required: hands-on experience with AI tools (ChatGPT/Claude or similar — for creatives, copywriting, analysis, automation)
* Required: design skills — comfortable with Canva/Figma/Photoshop, good visual sense, able to touch up a creative yourself or give clear feedback to a designer
Required: design skills — comfortable with Canva/Figma/Photoshop, good visual sense, able to touch up a creative yourself or give clear feedback to a designer
* Self-driven: you test hypotheses on your own rather than waiting for instructions on every step
Self-driven: you test hypotheses on your own rather than waiting for instructions on every step
Nice to have
* Google Ads / TikTok Ads
Google Ads / TikTok Ads
* Experience with CRM tools (GoHighLevel or similar), GTM/GA4
Experience with CRM tools (GoHighLevel or similar), GTM/GA4
* A portfolio with case studies (budget → leads → CPL)
A portfolio with case studies (budget → leads → CPL)
Terms
* Format: full-time, remote
Format: full-time, remote
* Rate: $1,200/month + KPI bonuses based on results
Rate: $1,200/month + KPI bonuses based on results
* Employment type and payment method — discussed individually
Employment type and payment method — discussed individually
Originally posted onHimalayas
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R20,350/month, this role is on par with the average South African remote salary. The USD equivalent ($1,100/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
Related remote job searches
About SF Marketing Agency
SF Marketing Agency is a company in the Meta Ads Specialist industry that hires remote workers from South Africa.