In-House Media Buyer (Remote – South Africa Welcome)

About the Company

We are a fast-growing company on a mission to help families break free from traditional financial systems and build real, lasting wealth. Through our education-first approach and proven financial strategies, we’ve helped thousands of families take control of their finances.

We’re looking for asharp, results-driven Media Buyerwho is ready to scale campaigns, own performance, and bring creative firepower to our fast-moving team.

Mission of This Role: Drive ROI and Repeat Success

The core mission is to run and evolve our profitable paid ad funnels across multiple channels. This person is all about ROI and repeating success. You will continuously refine ad targeting to reach the right audience and use data to identify the lowest cost and highest click rates.

Your ability to leverage AI and algorithmic tools to stay current and evolve with technology is crucial. You will develop a sense for what to turn off, where to increase ad spend, and regularly report data back to the team.

Outcomes & Responsibilities

Performance Execution & Optimization (First 90 Days Focus: Meta)
* High-Volume Execution:Manage and launch 50–60 ad creatives per month consistently.
High-Volume Execution:Manage and launch 50–60 ad creatives per month consistently.
* Update Frequency:Upload and test new ads several times a week to maintain a steady testing pipeline.
Update Frequency:Upload and test new ads several times a week to maintain a steady testing pipeline.
* Creative Insight:Identify top-performing ads, share insights with the creative team, and generate similar high-performing concepts to repeat success.
Creative Insight:Identify top-performing ads, share insights with the creative team, and generate similar high-performing concepts to repeat success.
* Daily Optimization:Track performance and adjust campaigns daily to maintain efficiency metrics.
Daily Optimization:Track performance and adjust campaigns daily to maintain efficiency metrics.
* Platform Expansion:Focus on Meta (Facebook/Instagram) in the first 90 days, then expand to TikTok and YouTube.
Platform Expansion:Focus on Meta (Facebook/Instagram) in the first 90 days, then expand to TikTok and YouTube.

Data, Tracking, and Reporting
* KPI Focus:Closely monitor Cost Per Result, CPC, CTR, ROAS, and full-funnel metrics.
KPI Focus:Closely monitor Cost Per Result, CPC, CTR, ROAS, and full-funnel metrics.
* Data-Driven Insights:Analyze data daily to decide which campaigns to scale or pause, and share insights with the team.
Data-Driven Insights:Analyze data daily to decide which campaigns to scale or pause, and share insights with the team.
* Centralized Reporting:Maintain a shared tracker or spreadsheet for ad performance metrics, updated daily.
Centralized Reporting:Maintain a shared tracker or spreadsheet for ad performance metrics, updated daily.
* Pixel Implementation & Conversion Tracking:Ensure accurate pixel setup and conversion tracking to prevent attribution errors and maintain alignment between ads, pages, and CTAs.
Pixel Implementation & Conversion Tracking:Ensure accurate pixel setup and conversion tracking to prevent attribution errors and maintain alignment between ads, pages, and CTAs.

Strategic & Creative Alignment
* Full-Funnel Ownership:Manage and optimize two key funnels — theCall-Booking Funneland theVirtual Paid Event Ticket Funnel.
Full-Funnel Ownership:Manage and optimize two key funnels — theCall-Booking Funneland theVirtual Paid Event Ticket Funnel.
* Strategic Copywriting:A strong plus if you have marketing-focused copywriting skills (video scripts, headlines, ad copy).
Strategic Copywriting:A strong plus if you have marketing-focused copywriting skills (video scripts, headlines, ad copy).
* Creative Direction:Provide direction and conceptual guidance to the design and video teams.
Creative Direction:Provide direction and conceptual guidance to the design and video teams.

What You Bring (Experience & Skills)
* Experience:3–5 years of experience running profitable paid ad campaigns.
Experience:3–5 years of experience running profitable paid ad campaigns.
* Technical Expertise:Tech-savvy and detail-oriented; able to set up Meta Pixels, TikTok/Google Tags, and conversion APIs.
Technical Expertise:Tech-savvy and detail-oriented; able to set up Meta Pixels, TikTok/Google Tags, and conversion APIs.
* Mindset:Think like a marketer first, platform expert second — proactive, coachable, and solution-oriented.
Mindset:Think like a marketer first, platform expert second — proactive, coachable, and solution-oriented.
* Communication:Strong communicator for effective collaboration both internally and externally.
Communication:Strong communicator for effective collaboration both internally and externally.

Logistics
* Location:Remote — candidates from South Africa are welcome.
Location:Remote — candidates from South Africa are welcome.
* Schedule:Full-time, with at least 4 hours o