Media Buyer (Paid Ads Specialist)

Company:Confidential (System-Driven Growth Agency)Location:Remote (Americas time zones preferred)Type:Full-time / Contract-to-HireReports to:Founder / Head of Growth

About the Company

We build revenue systems for event venues, hospitality brands, and experience-based businesses.

We don’t just run ads.We engineer end-to-end growth systems:
* Paid traffic (Meta, Google, TikTok)
Paid traffic (Meta, Google, TikTok)
* Conversion-optimized landing pages
Conversion-optimized landing pages
* AI-powered lead follow-up and CRM automation
AI-powered lead follow-up and CRM automation
* Real pipeline and revenue tracking
Real pipeline and revenue tracking

Our clients include wedding venues, rooftop bars, restaurants, hotels, and event spaces across the U.S. and LATAM.We move fast, test aggressively, and scale what works.

The Role

We’re hiring aMedia Buyerto own paid acquisition fromstrategy → execution → optimization → scale.

You’ll be responsible for drivingqualified event leads, booked tours, and real revenue— not vanity metrics.

You’ll work directly with the Founder, creative team, and automation team to launch and scale campaigns across multiple venues and markets.

This is aperformance role. Your success equals client growth.

Responsibilities

Paid Media Strategy & Execution
* Launch and manage campaigns across:Meta (Facebook & Instagram)Google Ads (Search, Display, YouTube)TikTok (bonus)
Launch and manage campaigns across:
* Meta (Facebook & Instagram)
Meta (Facebook & Instagram)
* Google Ads (Search, Display, YouTube)
Google Ads (Search, Display, YouTube)
* TikTok (bonus)
TikTok (bonus)
* Build full-funnel systems:Cold traffic → Lead → Nurture → Booking
Build full-funnel systems:
* Cold traffic → Lead → Nurture → Booking
Cold traffic → Lead → Nurture → Booking
* Structure accounts by venue, region, event type, and seasonality
Structure accounts by venue, region, event type, and seasonality

Optimization & Scaling
* Monitor CPL, lead quality, booking rates, and ROAS
Monitor CPL, lead quality, booking rates, and ROAS
* Kill losing ads quickly and scale winning campaigns
Kill losing ads quickly and scale winning campaigns
* Refresh creatives weekly
Refresh creatives weekly
* Scale budgets responsibly
Scale budgets responsibly

Tracking & Infrastructure
* Set up and QA:PixelsCAPIGA4Conversion trackingUTMs
Set up and QA:
* Pixels
Pixels
* CAPI
CAPI
* GA4
GA4
* Conversion tracking
Conversion tracking
* UTMs
UTMs
* Ensure clean, reliable data across ad platforms and CRMs
Ensure clean, reliable data across ad platforms and CRMs

Collaboration
* Work closely with:Creative team (ads, hooks, UGC, video)Funnel and landing page teamCRM and automation team
Work closely with:
* Creative team (ads, hooks, UGC, video)
Creative team (ads, hooks, UGC, video)
* Funnel and landing page team
Funnel and landing page team
* CRM and automation team
CRM and automation team
* Translate performance insights into creative and funnel improvements
Translate performance insights into creative and funnel improvements

Who You Are
* Performance-obsessed
Performance-obsessed
* Data-driven but creative
Data-driven but creative
* Comfortable owning results
Comfortable owning results
* Fast, curious, and systems-minded
Fast, curious, and systems-minded

Required Experience
* 2+ years managing Meta and Google Ads
2+ years managing Meta and Google Ads
* Proven results with lead generation or local service businesses
Proven results with lead generation or local service businesses
* Strong understanding of:FunnelsRetargetingCreative testingScaling frameworks
Strong understanding of:
* Funnels
Funnels
* Retargeting
Retargeting
* Creative testing
Creative testing
* Scaling frameworks
Scaling frameworks
* Experience managing budgets from$5k–$100k+ per month
Experience managing budgets from$5k–$100k+ per month

Bonus (Not Required)
* Hospitality, weddings, events, or local services experience
Hospitality, weddings, events, or local services experience
* GoHighLevel, HubSpot, ActiveCampaign, or similar CRMs
GoHighLevel, HubSpot, ActiveCampaign, or similar CRMs
* TikTok Ads experience
TikTok Ads experience
* CRO or landing page optimization
CRO or landing page optimization
* AI or automation tools
AI or automation tools