MarTech Automation & Data Analyst (Systems Integrator)

Location:Remote (South Africa, LATAM, or Philippines Preferred)Employment Type:Full-Time

About the Role

We are seeking ahighly analytical, technical, and detail-oriented MarTech Automation & Data Analystto support and strengthen the operational backbone of our marketing systems. This role is critical in elevating our data-driven campaign capabilities, improving measurement frameworks, and advancing data governance and compliance practices across our organization.

The ideal candidate is asystems integrator at heart—someone who enjoys connecting platforms, ensuring data integrity, troubleshooting complex operational issues, and enabling accurate, personalized, and performance-focused marketing.

This position supports thebackend operations of marketing(not creative production) and plays a key role in how data flows, how campaigns function, and how performance is measured.

Key Responsibilities

Marketing Automation & Workflow Ownership
* HubSpot Administration:Serve as the HubSpot SME, owning and maintaining all aspects of our marketing automation system.
HubSpot Administration:Serve as the HubSpot SME, owning and maintaining all aspects of our marketing automation system.
* Lead Processing:Oversee critical lead routing workflows, round-robin logic, and intake forms to ensure clean, compliant, and seamless delivery.
Lead Processing:Oversee critical lead routing workflows, round-robin logic, and intake forms to ensure clean, compliant, and seamless delivery.
* Systems Integrations:Maintain scalable integrations and data flows between Microsoft Dynamics CRM and the broader MarTech stack.
Systems Integrations:Maintain scalable integrations and data flows between Microsoft Dynamics CRM and the broader MarTech stack.
* Troubleshooting & Problem Solving:Act as the primary resource for diagnosing and resolving complex workflow, data, or platform issues (e.g., troubleshooting email delivery issues across integrated tools).
Troubleshooting & Problem Solving:Act as the primary resource for diagnosing and resolving complex workflow, data, or platform issues (e.g., troubleshooting email delivery issues across integrated tools).

Data Governance, Analytics & Compliance
* Advanced Measurement:Elevate reporting capabilities using existing tools, data warehouse resources, API calls, or lightweight SQL.
Advanced Measurement:Elevate reporting capabilities using existing tools, data warehouse resources, API calls, or lightweight SQL.
* Data Governance:Enforce data quality, database hygiene, and lead compliance standards across platforms.
Data Governance:Enforce data quality, database hygiene, and lead compliance standards across platforms.
* Compliance:Support improved consent management and legally informed data practices (storage, re-engagement, permission tracking).
Compliance:Support improved consent management and legally informed data practices (storage, re-engagement, permission tracking).
* Reporting & Dashboards:Build marketing dashboards, monitor KPIs, and contribute to campaign performance analysis.
Reporting & Dashboards:Build marketing dashboards, monitor KPIs, and contribute to campaign performance analysis.

System Maintenance & Continuous Improvement
* Support the quality, hygiene, and growth of the marketing leads database.
Support the quality, hygiene, and growth of the marketing leads database.
* Collaborate with the marketing team on segmentation, audience building, and data-driven targeting.
Collaborate with the marketing team on segmentation, audience building, and data-driven targeting.
* Execute on a robust marketing operations backlog with precision and timeliness.
Execute on a robust marketing operations backlog with precision and timeliness.
* Identify and implement process improvements, automation opportunities, and workflow optimizations.
Identify and implement process improvements, automation opportunities, and workflow optimizations.

Required Qualifications
* Experience:3–5+ years in marketing operations or MarTech, with hands-on experience in marketing automation, workflows, analytics, or systems integration.
Experience:3–5+ years in marketing operations or MarTech, with hands-on experience in marketing automation, workflows, analytics, or systems integration.
* Technical Skills:Familiarity with API calls, lightweight SQL, and working with data warehouses preferred.
Technical Skills:Familiarity with API calls, lightweight SQL, and working with data warehouses preferred.
* Platform Proficiency:HubSpot (Required)CRM systems (Microsoft Dynamics preferred)Data analysis and marketing ops tools
Platform Proficiency:
* HubSpot (Required)
HubSpot (Required)
* CRM systems (Microsoft Dynamics preferred)
CRM systems (Microsoft Dynamics preferred)
* Data analysis and marketing ops tools
Data analysis and marketing ops tools
* Mindset:Highly analytical, detail-oriented, process-driven, and proactive problem solver.
Mindset:Highly analytical, de