Marketing Specialist (South Africa, Latam)
Somewhere
LOOKING FOR TOP STELLAR CANDIDATES FROM SOUTH AFRICA & LATIN AMERICA
Position: Marketing Specialist
Work hours:8:00 AM – 5:00 PM Central Time (CST)
Pay range:$2000 - $2500
Location:Remote
Department:Marketing
Employment Type:Full-Time, Remote
Company Overview
We are a well-established, diversified construction company delivering excellence across multiple sectors including commercial building, industrial, civil/infrastructure, and specialty construction services. With multiple divisions operating throughout the region, we pride ourselves on building lasting relationships, exceptional quality, and innovative solutions for our clients.
Position Summary
We are seeking a talented and industry-experiencedMarketing Specialistto join our team in a fully remote capacity. This role will serve as the primary marketing support for our various business units, with a strong emphasis on digital presence, social media storytelling, and creation of professional marketing materials. The ideal candidate hasproven experience marketing within the construction, or AEC (Architecture, Engineering & Construction) industryand thrives in a remote environment while maintaining strong collaboration across teams.
Primary Responsibilities
* Social Media Management & Content Creation(50–60% of time)
* Develop and execute social media strategy and content calendar across LinkedIn, Facebook, and other relevant platforms
* Create engaging posts, reels, stories, and short-form video content highlighting projects, safety initiatives, team members, milestones, and company culture
* Manage daily posting schedule, community engagement, comments, and direct messages
* Track performance metrics and optimize content to increase reach, engagement, and qualified leads
* Website Management & Digital Content
* Serve as the primary day-to-day administrator of the company website (updates to project pages, service offerings, team bios, news, events, etc.)
* Marketing Collateral & Visual Asset Production
* Design and produce professional marketing materials including signage, capability statements, brochures, proposal graphics, trade show displays, and presentation decks
* Edit construction-site photos and videos for marketing use (progress shots, completed projects, team/environmental highlights)
* Ensure strict adherence to brand guidelines across all digital and print materials
* Business Unit Support
* Act as dedicated marketing partner to division leaders and project teams across the organization
* Work closely with business unit leaders to identify upcoming projects, pursuits, and marketing needs
* Transform complex technical project details into clear, compelling, client-focused marketing narratives
Qualifications & Experience
Required:
* 3+ years of professional marketing experience,with at least 2 years specifically in the construction, engineering, architecture, industrial services, or heavy civil industry
* Demonstrated success managing B2B social media channels (LinkedIn expertise is essential)
* Strong visual storytelling ability — experience capturing/editing photos and short videos from construction job sites is highly preferred
* Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro or similar video editing tools) and Canva.
* Hands-on experience managing and updating company websites (SquareSpace or similar CMS)
* Excellent written communication skills with ability to adapt tone for technical owners, public sector clients, and general audiences
* Proven ability to manage multiple projects and deadlines in a remote setting with strong self-direction
* Familiarity with construction/AEC industry terminology, project delivery methods, and client priorities
Preferred:
* Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or related field
* Experience with editing construction photography/videography (including drone footage and site progress documentation)
* Graphic design portfolio featuring construction or industrial-related materials
Personal Attributes
* Self-motivated remote worker who excels with minimal supervision
* Genuine enthusiasm for the construction industry and pride in visually showcasing real-world projects
* Strong organizational skills and attention to detail (including proofreading)
* Comfortable coordinating virtual meetings and occasional travel for site photography (when needed; safety training provided)
Work Schedule & Requirements
* Full-time position: 8:00 AM – 5:00 PM Central Time (CST), Monday through Friday
* Must have reliable high-speed internet, dedicated home office workspace, and ability to participate in daily/weekly video calls
* Occasional early morning or evening flexibility may be needed during major project milestones or proposal deadlines