Marketing Operations Specialist
**Brand:** Corporate – Shared Services**Reports To:** Director of Marketing Operations**FLSA Status:** Full-time; Exempt

Role Summary

The Marketing Operations Specialist plays a pivotal role in supporting our client’s global marketing operations by managing, optimizing, and scaling marketing technology, data, and process infrastructure across brands and business units. This individual will build and maintain integrations, marketing automations, data pipelines, and campaign enablement systems to ensure seamless execution and measurement across the marketing funnel.The ideal candidate is technically skilled, analytically minded, and detail-oriented, with strong experience in HubSpot, CRM systems (Microsoft Dynamics 365), and multi-channel marketing environments. They will work closely with U.S.-based marketing, digital technology, product, and analytics teams to ensure data accuracy, process efficiency, and continuous improvement in campaign performance.Our client is investing in AI-driven marketing systems to scale efficiency and intelligence across its MarTech ecosystem. The Marketing Operations Specialist will have opportunities to support the design and implementation of AI-enabled automations, reporting, and integrations that improve lead management, campaign performance, and team productivity.

Duties & Responsibilities

Marketing Technology Management
* Maintain, optimize, and integrate our marketing technology stack, including HubSpot, Microsoft Dynamics 365, Zapier, Power Automate, Segment, and supporting tools.
* Build and manage marketing automation workflows, lead nurturing sequences, and campaign triggers within HubSpot.
* Create and manage integrations and data pipelines between CRM, CDP, and marketing tools to ensure accurate, real-time data flow.
* Partner with IT and external vendors to troubleshoot, maintain, and enhance system performance and data governance.
* Support ongoing tool rationalization and sunset initiatives (e.g., Scribe deprecation and consolidation into scalable systems).

Data Management & Reporting
* Maintain and enhance marketing lead and contact databases; ensure data hygiene, deduplication, and accuracy across systems.
* Support implementation of data validation and deliverability tools (e.g., ZeroBounce) to improve contact quality.
* Enable consistent lead attribution and funnel velocity measurement, ensuring visibility into marketing contribution across the TOFU, MOFU, and BOFU lifecycle.
* Build and maintain marketing dashboards and performance reports using HubSpot, Power BI, or other analytics platforms.
* Collaborate with stakeholders to develop and refine KPIs and automate recurring reports.

Segmentation & CRM Alignment
* Serve as aSME on segmentation logic, list building, and HubSpot audience tools.
* Maintain deep understanding of ourdata model, business fields, forms, and integrationsto inform smart campaign targeting and qualification workflows.
* Advise marketing teams onlead qualification process design, audience inclusion/exclusion rules, and data readiness.
* Act as aconnector between marketing systems and business CRM structure, ensuring consistency in data fields, logic, and campaign enrollment criteria.
* Troubleshoot and optimizeworkflow connections across tools, ensuring no breakdowns between forms, automations, and integrations.

Campaign Enablement & Process Optimization
* Partner with U.S.-based marketing managers to implement automated, measurable lead generation and nurture campaigns across channels.
* Support audience segmentation, targeting, and personalization efforts across email, SMS, and website experiences.
* Optimize campaign workflows to reduce manual tasks and accelerate execution across brands.
* Manage form, chat, and survey workflows (HubSpot, Formstack, Formsite) to ensure seamless data capture and routing.
* Collaborate with recruiting operations teams to ensure accurate recruiter handoff, lead follow-up, and data recapture.

AI-Powered Automation & Optimization Content Automation & AI-Enhanced Workflows
* Support the configuration, QA, and optimization of automated content workflows that use tools like Claude and Canva to generate repurposed assets at scale
* Structure metadata frameworks (e.g., audience profiles, segment types, CTA libraries) to power consistent and accurate AI output
* Contribute to the evolution of prompt templates, Skill files, and reference tables used by generative AI tools
* Collaborate with internal teams to identify repetitive marketing processes that can be streamlined through automation — and explore opportunities to layer in generative AI tools where appropriate to improve efficiency and output
* Support pilot programs exploring emerging AI-powered marketing technologies (e.g., HubSpot AI, Dynamics Copilot, Claude, or third-party AI connectors), contributing to testing, feedback, and adoption readiness
* Document workflows and learnings from AI-enabled marketin