Marketing Director

Role:  Marketing Director

Priority Location: Latin America, South Africa, Eastern Europe

Working Hours: 9am - 5pm (Mon - Fri) CST (40 hours per week)

Salary Range: $3,000 - $5,000 USD per month & commission TBD(The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract:Independent Contractor

Type of job:Remote

About the Company:

Our client operates within the youth sports industry, providing organized sports programs for children and families across local communities.

This particular position will support a group of five franchise territories, creating an opportunity for one senior marketing professional to take ownership of marketing strategy and performance across multiple markets.

The territories currently have several marketing activities underway, including paid digital advertising, social media, email marketing, and local guerrilla marketing initiatives. However, marketing has historically been more reactive than strategically coordinated.

The ownership team now wants to bring greater sophistication, consistency, accountability, and data-driven decision-making to marketing across the territories.

The Opportunity:

This is a hands-on senior marketing role for someone who combines strategic thinking, technical marketing knowledge, analytical ability, and execution. The Marketing Director will become the central point of ownership for marketing across the five territories.

The business does not need a candidate whose primary strength is graphic design or creative content production. Instead, they need someone who is highly data-driven and analytical, a professional who understands modern digital marketing channels and can use performance data to make intelligent decisions about where the business should invest its time and marketing budget.

The successful candidate will evaluate the current marketing ecosystem, establish clearer reporting and measurement, improve Meta and email marketing, oversee social media activity, manage the existing Google Ads agency, and help leadership understand the ROI of its overall marketing spend. This individual should be equally comfortable discussing high-level marketing strategy with ownership and getting into the details of campaign performance.

Why This Role Exists:

To build a sustainable growth engine across all five territories, this organization is creating the Marketing Director role to transition its marketing operations from a fragmented, reactive collection of activities into a strategic, measurable growth engine. Currently, marketing initiatives exist in silos without overarching leadership: Google Ads rely on an external agency that requires tighter internal oversight and clearer reporting; Meta advertising is limited to ad-hoc boosted posts rather than structured, full-funnel lead generation campaigns; and local guerrilla marketing efforts lack mechanisms to track ROI.

The Marketing Director will take complete ownership of the complete picture—managing the Google Ads agency relationship, optimizing HubSpot email marketing, refining local and social media strategies, and establishing performance tracking. Ultimately, this leader will bring executive-level accountability to answer the business's core strategic question: what marketing is actually driving growth, and where should capital be invested for the strongest return?

Key Responsibilities:

Strategic Marketing & Budget Allocation
* Develop and execute an integrated, multi-channel marketing plan across paid ads, email, social media, and local tactics to support the growth goals of five i9 territories.
* Analyze performance across all marketing channels to optimize budget allocation, reallocating capital toward high-performing campaigns and discontinuing underperforming activities.
* Serve as the chief marketing advisor to ownership, balancing group-wide brand consistency with market-specific needs.
Marketing Analytics & Business Performance
* Establish core marketing KPIs—including cost per lead, customer acquisition cost, conversion rates, and ROI—and build standardized cross-territory reporting.
* Translate complex marketing metrics into clear, actionable business insights for leadership that explain campaign results and guide future strategy.
* Implement dynamic testing frameworks across all initiatives to continually improve conversion rates and lower customer acquisition costs.
Paid Social Execution (Meta Advertising)
* Build and oversee structured Meta advertising campaigns focused on audience targeting, lead generation, retargeting, and registrations, moving the organization beyond basic boosted posts.
* Establish testing processes for ad creative, messaging, offers, and audience segments to maximize the efficiency of Meta ad spend.
Lifecycle & Automated Email Marketing (HubSpot)
* Design and execute structured email campaigns and automated lead-nurturing sequences in HubSpot to engage both prospective and