Core Criteria (US DTC | Fragrance Focus)1.Proven DTC E-commerce Experience (US Market)
* Minimum2–4 yearsworking withUS DTC brands
Minimum2–4 yearsworking withUS DTC brands
* Strong preference forbeauty, fragrance, wellness, or highly niche products
Strong preference forbeauty, fragrance, wellness, or highly niche products
* Understands US consumer psychology, buying triggers, and cultural nuance
Understands US consumer psychology, buying triggers, and cultural nuance

2.Paid Media–First Creative Mindset (Meta-Centric)
* Deep familiarity withMeta ads (Facebook & Instagram)creative strategy
Deep familiarity withMeta ads (Facebook & Instagram)creative strategy
* Clear understanding of the difference betweenorganic social content vs paid performance creative
Clear understanding of the difference betweenorganic social content vs paid performance creative
* Knows how creatives are built forscaling, iteration, and testing, not just aesthetics
Knows how creatives are built forscaling, iteration, and testing, not just aesthetics

3.Experience with Aggressive, Desire-Driven Marketing• Comfortable working withbold angles and strong emotional ads or has worked with products that rely heavily onmass desire, transformation, or emotional outcomes, not just functional benefits4.UGC & Performance Copy Expertise• Hands-on experience writing:
* UGC video scripts
UGC video scripts
* Performance-driven video ads
Performance-driven video ads
* Static ad copies
Static ad copies

• Understands basic performance KPIs >> hook-rate, retention, and scroll-stopping frameworks etc.• Adept in writing ads' messaging acrossTOF, MOF, BOF or levels of market awareness etc.5.Agency or Freelance Background (Fast-Paced Environment)
* Prior experience in anagency or freelance setuppreferred (remote)
Prior experience in anagency or freelance setuppreferred (remote)
* Comfortable handlingmultiple briefs, fast turnarounds, and performance pressure
Comfortable handlingmultiple briefs, fast turnarounds, and performance pressure
* Used to working closely with a dynamic marketing ecosystem - Lead strategists, marketing ops, and cross collaboration with other strategists etc.
Used to working closely with a dynamic marketing ecosystem - Lead strategists, marketing ops, and cross collaboration with other strategists etc.

6.Strong Research & Market Awareness
* Research-driven when developing new concepts, not guessing
Research-driven when developing new concepts, not guessing

7.US Consumer Psychology & Cultural Fluency• Strong grasp of:
* US Market in general (preferred if experienced in our niche (fragrance)
US Market in general (preferred if experienced in our niche (fragrance)

• Can write in a tone that feelsnative to US audience8.Proactive, Ownership-Driven Team Player
* Comfortable workingremotely across time zones
Comfortable workingremotely across time zones
* Highly proactive: flags gaps, proposes angles, and has a collaborative mindset
Highly proactive: flags gaps, proposes angles, and has a collaborative mindset
* Can work independently but aligns well with a structured creative system (SOPs, briefs, feedback loops)
Can work independently but aligns well with a structured creative system (SOPs, briefs, feedback loops)