Marketing and Growth Specialist

______________________________________________________________________Marketing & Growth Specialist

Priority Location:Remote – LATAM / South Africa preferredWorking Hours:Monday–Friday | Aligned with US business hoursContract:Independent ContractorJob Type:Full-TimeLevel:Mid-LevelIndustry:Healthcare / Medical Clinic / Med Spa / Wellness

About the Company

Our client is a growing healthcare and wellness organization based in Texas, providing a combination of medical, wellness, preventive care, and aesthetic services to patients across multiple locations and through telehealth.

The organization is focused on providing personalized patient care while continuing to expand its services and reach. As the business grows, it is looking to strengthen its marketing capabilities and build a more consistent and measurable patient acquisition strategy.

About the Role

We are looking for aMarketing & Growth Specialistto help drive patient acquisition, brand awareness, lead generation, and overall digital growth.

This is ahands-on marketing rolefor someone who can take ownership of campaigns from strategy through execution and optimization.

The ideal candidate understands how to attract the right audiences, generate qualified leads, improve conversion rates, and turn digital marketing activity into measurable business results.

You will work across paid advertising, social media, content, email, lead generation, landing pages, analytics, and marketing funnels.

Experience marketing forhealthcare, wellness, aesthetics, med spa, weight management, or another appointment-driven businessis highly valuable.

Key Responsibilities

Growth & Patient Acquisition
* Develop and execute marketing strategies designed to increase patient inquiries and appointments.
* Identify opportunities to attract new patients through relevant digital channels.
* Research target audiences, competitors, and market trends.
* Develop campaigns around high-demand services and target patient segments.
* Identify opportunities to improve lead generation and conversion.
* Test new marketing channels, messaging, offers, and campaigns.
* Monitor acquisition performance and optimize based on results.
* Work toward measurable growth and patient acquisition goals.

Paid Digital Marketing
* Plan, launch, and optimize paid advertising campaigns.
* Manage campaigns across platforms such as Meta and Google.
* Develop and test ad creatives, messaging, audiences, and offers.
* Monitor cost per lead, conversion rates, and other key performance indicators.
* Identify underperforming campaigns and implement improvements.
* Work with creative resources to develop effective advertising assets.
* Continuously test new approaches to improve campaign performance.

Lead Generation & Conversion
* Build and optimize lead-generation campaigns.
* Develop strategies to increase qualified patient inquiries.
* Monitor leads from initial inquiry through appointment booking.
* Identify gaps or friction points in the conversion process.
* Work with the team to improve lead follow-up and conversion.
* Analyze which marketing channels and campaigns are producing qualified opportunities.
* Support the development of landing pages, forms, offers, and conversion funnels.

Social Media & Content Marketing
* Develop and execute social media marketing strategies.
* Create content ideas that support brand awareness and patient acquisition.
* Coordinate or create social media posts, short-form content, promotional materials, and other marketing assets.
* Develop content around relevant services, wellness topics, and patient interests.
* Maintain consistent brand messaging across digital channels.
* Monitor engagement and identify content opportunities.
* Support promotional and seasonal marketing campaigns.

Email & CRM Marketing
* Support email marketing and lead-nurturing campaigns.
* Develop email sequences for prospective and existing customers.
* Segment audiences and tailor messaging where appropriate.
* Monitor email performance and identify opportunities for improvement.
* Maintain organized lead and marketing data.
* Work with CRM systems to improve lead tracking and follow-up.
* Help develop campaigns designed to move prospects toward consultations or appointments.

Website, Landing Pages & Funnels
* Identify opportunities to improve website conversion.
* Recommend improvements to landing pages and service pages.
* Help develop and optimize lead-generation funnels.
* Review customer journeys from advertisement through inquiry and booking.
* Test messaging, calls-to-action, offers, and page layouts.
* Work with internal or external resources to implement improvements.

Marketing Analytics & Reporting
* Track marketing performance across key channels.
* Monitor metrics such as leads, cost per lead, conversion rates, appointment bookings, and customer acquisition costs.
* Analyze campaign performance and identify trends.
* Prepare regular marketing performance reports.
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