Lead Creative Strategist (Performance Marketing)

Location:100% Remote (Open to LATAM & South Africa)Compensation:$2,000 – $3,000 USD per month (based on experience)Contract Type:Independent Contractor Agreement

Role Overview

We are seeking a highly execution-focusedLead Creative Strategistwho thrives at the intersection of performance marketing and content production. This is not a “big ideas only” role — you will be the engine behind the creative testing pipeline, transforming trends and data into high-converting scripts and optimized short-form content.

You will bridge media buying insights with hands-on creative direction, ensuring every asset is designed for retention, engagement, and measurable sales impact.

Key Responsibilities
* Trend Mining:Continuously analyze TikTok, Instagram Reels, and YouTube Shorts to identify emerging hooks, formats, and creative patterns before they peak.
Trend Mining:Continuously analyze TikTok, Instagram Reels, and YouTube Shorts to identify emerging hooks, formats, and creative patterns before they peak.
* Scriptwriting & Storyboarding:Produce 20+ performance-driven hooks and scripts weekly for paid testing pipelines.
Scriptwriting & Storyboarding:Produce 20+ performance-driven hooks and scripts weekly for paid testing pipelines.
* Technical Creative Direction:Provide detailed, frame-by-frame feedback to video editors, improving pacing, retention, captions, transitions, and overall direct-response impact.
Technical Creative Direction:Provide detailed, frame-by-frame feedback to video editors, improving pacing, retention, captions, transitions, and overall direct-response impact.
* Performance Feedback Loop:Collaborate closely with media buyers to analyze campaign results, identify winning and losing angles, and rapidly iterate new concepts.
Performance Feedback Loop:Collaborate closely with media buyers to analyze campaign results, identify winning and losing angles, and rapidly iterate new concepts.
* Pipeline Ownership:Manage the creative workflow from ideation through production and handoff to the media buying team.
Pipeline Ownership:Manage the creative workflow from ideation through production and handoff to the media buying team.

What Success Looks Like
* High volume of structured creative tests launched consistently each month.
High volume of structured creative tests launched consistently each month.
* Clear understanding of why certain creatives win — and documented learnings applied to future tests.
Clear understanding of why certain creatives win — and documented learnings applied to future tests.
* Improved performance metrics (CTR, CVR, CPA, ROAS).
Improved performance metrics (CTR, CVR, CPA, ROAS).
* Tight collaboration between creative and paid media teams.
Tight collaboration between creative and paid media teams.
* Assets delivered on time, on-brand, and optimized for platform performance.
Assets delivered on time, on-brand, and optimized for platform performance.

Required Qualifications
* 3–5 years of experience in Performance Marketing or Creative Strategy.
3–5 years of experience in Performance Marketing or Creative Strategy.
* Strong understanding of direct-response marketing and conversion-driven content.
Strong understanding of direct-response marketing and conversion-driven content.
* Deep knowledge of TikTok and Meta platforms, including algorithm behavior and 9:16 creative best practices.
Deep knowledge of TikTok and Meta platforms, including algorithm behavior and 9:16 creative best practices.
* Technical literacy in video editing tools (e.g., Adobe Premiere, CapCut) to provide actionable post-production feedback.
Technical literacy in video editing tools (e.g., Adobe Premiere, CapCut) to provide actionable post-production feedback.
* Exceptional attention to detail and ownership mindset.
Exceptional attention to detail and ownership mindset.
* Comfortable working in a fast-paced, fully remote environment.
Comfortable working in a fast-paced, fully remote environment.