Senior Integrated Campaign Manager

✨ One platform, a whole world of opportunity
The best jobs have always clustered in a handful of the world's wealthiest cities. But talent is everywhere. Oyster set out to close that gap - building a global employment platform that lets companies hire, pay, and care for brilliant people anywhere.
We're proof that a high-performing culture doesn't need an office. Distributed across 60+ countries since 2020, we've built something the industry keeps noticing:
Ranked
#10 of 250
on TIME and Statista's 2026 list of
America's Top WorkTech Companies
Named one of
America's Greatest Startup Workplaces 2026
by Newsweek
A
G2 Spring 2026 Leader
across Employer of Record, Global Employment, Multi-country Payroll, and HR Compliance
The only
B Corp-certified
global employment platform ~ independently verified since 2023
Two of those rankings measured our business impact from the outside. One measured how our own people feel about working here. They landed in the same place ~ because at Oyster, culture and performance aren't separate conversations. They're the same one.
And we're just getting started. If you want to do the best work of your career alongside people who care as much as you do, we'd love for you to apply.
The Role
Location:
While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for our new hire, this role requires you to be based within UTC−6 to UTC+3.
Role Summary
Oyster is hiring an Integrated Campaign Manager to lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you'll partner closely with our Product Marketing, Brand, Digital, Events, Ops, and Sales teams to deliver one coherent buyer journey across every channel.
This is a role for a marketer who wants their work measured in pipeline, not page views. You’ll own Oyster’s integrated campaigns end to end. Deciding the strategy, the channel mix and the spend, and you’ll see directly how your work drives revenue. You’ll sit at the centre of Marketing and Sales, with the scope to shape how we reach companies hiring across borders.
Key Responsibilities
Demand Generation & Campaign Execution
Develop, execute and optimize multi-channel demand generation campaigns. Including content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs: to drive net-new pipeline and accelerate open opportunities.
Build quarterly campaign plans that balance always-on programs with high-impact moments for the full prospect lifecycle, modeled backward from pipeline goals to determine program mix and spend.
Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content that is tested and refined based on results.
Build campaign enablement (talk tracks, email templates, one-pagers) and align with BDRs on follow-up expectations so campaign interest converts into meetings.
Manage timelines, budget, and resources to ensure successful campaign delivery with ROI accountability.
Cross-Functional Partnership & Continuous Improvement
Partner closely with stakeholders in marketing, sales, operations and external vendors to ensure consistent, aligned campaign execution across the business.
Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.
Identify opportunities to leverage AI and emerging technologies to improve research, segmentation, personalization, campaign development, content distribution, analysis, and execution.
Facilitate retrospectives and turn performance findings into optimized campaigns and repeatable playbooks.
Core Requirements
6+ years in B2B integrated or demand generation marketing, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
A track record of building campaigns that tie directly to pipeline coverage and revenue outcomes, not just engagement metrics.
Strong cross-functional collaboration skills.
Data-driven, with working knowledge of attribution and pipeline measurement.
Hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation.
Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms.
Excellent written and verbal communication; comfortable presenting strategy and results to senior stakeholders.
You'll also need
A reliable home internet connection and fluency in both written and spoken English.
How we work together at Oyster
Our values guide the work we do, the decisions we make, and the culture that makes Oyster what it is. We make it happen—progress is our default setting. We drive change, we build and give trust, and we move as one united team.
Our mission is to create a more equal wor