Head of Operations (COO)

Location:Remote (Preference for Western / Western-aligned time zones)Type:Full-TimeReports to:Founder & CEOCompensation:Top-decile base + aggressive performance / equity upside

The Role – In One Sentence

You are the operational engine and the Founder’s right hand.

You own everything that isn’t vision, brand, or new product creation — and you turn a fast-growing, high-potential DTC brand into apredictable, high-velocity revenue machinethat can scale past$100M+without breaking.

First 90 Days – Non-Negotiable Outcomes

If you can’t see yourself doing this in 90 days, this isn’t your seat.
* Full Team & Systems Audit CompleteEvery seat graded:Keep / Upgrade / RemoveWeak links identified and addressedA-player talent pipeline live and active
Full Team & Systems Audit Complete
* Every seat graded:Keep / Upgrade / Remove
Every seat graded:Keep / Upgrade / Remove
* Weak links identified and addressed
Weak links identified and addressed
* A-player talent pipeline live and active
A-player talent pipeline live and active
* Company Operating System Locked In & EnforcedDaily SOD/EOD cadence, weekly “war room,” real-time dashboardsClear KPIs, ownership, and follow-throughFounder never has to chase execution again
Company Operating System Locked In & Enforced
* Daily SOD/EOD cadence, weekly “war room,” real-time dashboards
Daily SOD/EOD cadence, weekly “war room,” real-time dashboards
* Clear KPIs, ownership, and follow-through
Clear KPIs, ownership, and follow-through
* Founder never has to chase execution again
Founder never has to chase execution again
* Friction Identified and Eliminated Across the BusinessSupply chain, fulfillment, Amazon operations, finance, creative pipeline, cross-functional communicationBottlenecks diagnosed and resolved with durable solutions
Friction Identified and Eliminated Across the Business
* Supply chain, fulfillment, Amazon operations, finance, creative pipeline, cross-functional communication
Supply chain, fulfillment, Amazon operations, finance, creative pipeline, cross-functional communication
* Bottlenecks diagnosed and resolved with durable solutions
Bottlenecks diagnosed and resolved with durable solutions
* The Company Feels Like a Weapon, Not a StartupRhythm, clarity, and tempo across all teamsProblems surfaced early and solved quicklyEveryone knows what “great” looks like and how they contribute
The Company Feels Like a Weapon, Not a Startup
* Rhythm, clarity, and tempo across all teams
Rhythm, clarity, and tempo across all teams
* Problems surfaced early and solved quickly
Problems surfaced early and solved quickly
* Everyone knows what “great” looks like and how they contribute
Everyone knows what “great” looks like and how they contribute

Note: A lot of this already exists. Your job is to make itsharp, scalable, and unbreakable.

What You Own

Everything that touchesmoney, execution, and operational performance:
* End-to-endsupply chain and manufacturing
End-to-endsupply chain and manufacturing
* Amazon Seller Central(listings, inventory, PPC execution, compliance)
Amazon Seller Central(listings, inventory, PPC execution, compliance)
* DTC fulfillment(Shopify, subscriptions, CX, LTV, churn reduction)
DTC fulfillment(Shopify, subscriptions, CX, LTV, churn reduction)
* People and org build-out (current team ~8 → 25+ in 18 months)
People and org build-out (current team ~8 → 25+ in 18 months)
* Hiring, performance management, and when necessary —firing fast
Hiring, performance management, and when necessary —firing fast
* Operating system: Notion (or similar), SOPs, KPI dashboards, meeting cadences
Operating system: Notion (or similar), SOPs, KPI dashboards, meeting cadences
* Margin defense and velocity offense– you protect profit and unlock growth
Margin defense and velocity offense– you protect profit and unlock growth

You don’t just “keep things running.” Youdesign the machinethat keeps running.

Mandatory Prerequisites – No Exceptions
* You are (or were) a serious athlete.Competitive background (sport, martial arts, endurance, etc.)You train hard, eat clean, and treat health as non-negotiable.This is a lifestyle, not a phase.
You are (or were) a serious athlete.
* Competitive background (sport, martial arts, endurance, etc.)
Competitive background (sport, martial arts, endurance, etc.)
* You train hard, eat clean, and treat health as non-negotiable.
You train hard, eat clean, and treat health as non-negotiable.
* This is a lifestyle, not a phase.
This is a lifestyle, not a phase.
* You have already scaled operations for a $20M–$100M+ e-commerce / CPG / supplement brand (or a division of similar size).You’ve seen the complexity and know where things break.You’ve been in the room when hard decisions were made.
You have already scaled operations for a $20M–$100M+ e-commerce / CPG / supplement brand (or a division of similar size).
* You’ve seen the complexity and know where things break.
You’ve seen the complexity and know where things break.