Job Title: Head of MarketingLocation:Remote (US Work Hours)Type:Full-Time Contractor

The Role

The Director of Growth Marketing or Head of Marketing will own the strategy and execution of Heating Green’s marketing efforts, aligning brand positioning, demand generation, lead generation, and revenue growth.

This is a hands-on leadership role. You will connect marketing investment directly to pipeline and revenue performance while building a scalable growth engine.

You will work closely with the Founder, oversee fractional specialist partners (performance marketing, content marketing, and ecommerce), and drive measurable results across the full customer journey.

What You’ll Own

Strategy & Positioning
* Clarify and refine Heating Green’s vertical positioning
Clarify and refine Heating Green’s vertical positioning
* Define and evolve ideal customer profiles (ICPs)
Define and evolve ideal customer profiles (ICPs)
* Translate revenue targets into an annual marketing plan
Translate revenue targets into an annual marketing plan

Brand & Category Authority
* Grow branded search and category visibility amongst ICP
Grow branded search and category visibility amongst ICP
* Develop educational content aligned to priority segments
Develop educational content aligned to priority segments
* Elevate case studies and customer proof
Elevate case studies and customer proof

Demand Generation, Lead Generation & Funnel Performance
* Build and manage the MQL → SQL → Revenue funnel
Build and manage the MQL → SQL → Revenue funnel
* Improve lead quality, conversion rates, and sales cycle efficiency
Improve lead quality, conversion rates, and sales cycle efficiency
* Oversee paid search and digital performance channels
Oversee paid search and digital performance channels

Measurement & Accountability
* Own all key business and marketing metrics, including CPL, CPA, close rate, and revenue contribution
Own all key business and marketing metrics, including CPL, CPA, close rate, and revenue contribution
* Own the marketing dashboard and reporting cadence; bring visibility and confidence to marketing performance
Own the marketing dashboard and reporting cadence; bring visibility and confidence to marketing performance
* Optimize marketing investment based on performance data
Optimize marketing investment based on performance data

Team Leadership & Sales Collaboration
* Direct and integrate fractional marketing specialists
Direct and integrate fractional marketing specialists
* Align marketing closely with sales and operations
Align marketing closely with sales and operations
* Build scalable systems and processes
Build scalable systems and processes

What Success Looks Like

In the first 12 months, you will:
* Increase qualified pipeline in our priority vertical
Increase qualified pipeline in our priority vertical
* Improve conversion rates across the funnel
Improve conversion rates across the funnel
* Strengthen brand recognition and category authority
Strengthen brand recognition and category authority
* Build a disciplined marketing measurement framework
Build a disciplined marketing measurement framework
* Contribute meaningfully to revenue growth targets
Contribute meaningfully to revenue growth targets

Ideal Background
* 6–10+ years in growth marketing, demand generation, or B2B marketing leadership
6–10+ years in growth marketing, demand generation, or B2B marketing leadership
* Experience in high-consideration purchase environments
Experience in high-consideration purchase environments
* Strong understanding of performance marketing and funnel optimization
Strong understanding of performance marketing and funnel optimization
* Proven ability to connect marketing metrics to revenue outcomes
Proven ability to connect marketing metrics to revenue outcomes
* Comfortable working in a founder-led, entrepreneurial environment
Comfortable working in a founder-led, entrepreneurial environment
* Experience in wellness, fitness, home improvement, or environment sectors
Experience in wellness, fitness, home improvement, or environment sectors