Head of Amazon Advertising & Performance Marketing

Location:Remote (Preference for Western / Western-aligned time zones)Type:Full-TimeReports to:CEOCompensation:Top-decile base + aggressive profit-based upside

The Role – In One Sentence

You are themoney engine on Amazon.

You ownevery dollar that comes in the door through Amazon PPC/DSP and retail media— and you know exactly how to turn ad spend into profitable, compounding growth. No excuses, no “seasonality,” no “the algorithm changed.”

Amazon is your home field. Other channels are tools you wield to support it.

First 90 Days – Non-Negotiable Outcomes

If this doesn’t excite you as a challenge, this isn’t your role.
* Full Amazon Audit – Nothing UncheckedSponsored Products, Sponsored Brands, Sponsored Display, DSPCampaign structure, keyword targeting, audience segmentation, placementsListing quality: titles, bullets, images, A+ content, reviews, pricing, bundles→ Result:full teardown with clear kill/scale/rebuild plan.
Full Amazon Audit – Nothing Unchecked
* Sponsored Products, Sponsored Brands, Sponsored Display, DSP
Sponsored Products, Sponsored Brands, Sponsored Display, DSP
* Campaign structure, keyword targeting, audience segmentation, placements
Campaign structure, keyword targeting, audience segmentation, placements
* Listing quality: titles, bullets, images, A+ content, reviews, pricing, bundles→ Result:full teardown with clear kill/scale/rebuild plan.
Listing quality: titles, bullets, images, A+ content, reviews, pricing, bundles→ Result:full teardown with clear kill/scale/rebuild plan.
* New Testing Machine Live (Amazon-First)Minimum20 new tests/weekacross: keywords, bids, creatives, angles, funnels, audiencesSystematic framework for A/B testing and rapid iterationClear “what we test / why we test / how we decide” playbook
New Testing Machine Live (Amazon-First)
* Minimum20 new tests/weekacross: keywords, bids, creatives, angles, funnels, audiences
Minimum20 new tests/weekacross: keywords, bids, creatives, angles, funnels, audiences
* Systematic framework for A/B testing and rapid iteration
Systematic framework for A/B testing and rapid iteration
* Clear “what we test / why we test / how we decide” playbook
Clear “what we test / why we test / how we decide” playbook
* Amazon Profitability Benchmarks Hit or Clearly Tracked TowardTarget TACoS, ACOS, and blended ROAS defined and trackedPath to3.5×+ blended ROASacross Amazon and supporting channels on meaningful spend$200k+/month in controlled, profitable ad spend (or ready to scale to that level sustainably)
Amazon Profitability Benchmarks Hit or Clearly Tracked Toward
* Target TACoS, ACOS, and blended ROAS defined and tracked
Target TACoS, ACOS, and blended ROAS defined and tracked
* Path to3.5×+ blended ROASacross Amazon and supporting channels on meaningful spend
Path to3.5×+ blended ROASacross Amazon and supporting channels on meaningful spend
* $200k+/month in controlled, profitable ad spend (or ready to scale to that level sustainably)
$200k+/month in controlled, profitable ad spend (or ready to scale to that level sustainably)
* Founder IndependenceZero reliance on the CEO for copy, angles, hooks, or approvalsYou bring the ideas, tests, and decisions — Founder stays in vision and product, not ads.
Founder Independence
* Zero reliance on the CEO for copy, angles, hooks, or approvals
Zero reliance on the CEO for copy, angles, hooks, or approvals
* You bring the ideas, tests, and decisions — Founder stays in vision and product, not ads.
You bring the ideas, tests, and decisions — Founder stays in vision and product, not ads.

What You Own

You areHead of Amazon Ads, but you understand the whole growth ecosystem.

Amazon – Your Core Battlefield
* Amazon PPC: Sponsored Products, Sponsored Brands, Sponsored Display
Amazon PPC: Sponsored Products, Sponsored Brands, Sponsored Display
* Amazon DSP strategy and optimization
Amazon DSP strategy and optimization
* Keyword research, search term mining, and negative keyword strategy
Keyword research, search term mining, and negative keyword strategy
* Campaign architecture (structure for scale, not chaos)
Campaign architecture (structure for scale, not chaos)
* Bid strategies (down-only, up/down, fixed bids, placement adjustments)
Bid strategies (down-only, up/down, fixed bids, placement adjustments)
* TACoS/ACOS optimization and margin protection
TACoS/ACOS optimization and margin protection
* Launch strategy for new products, variants, and bundles
Launch strategy for new products, variants, and bundles

Conversion & Creative
* Listing optimization: titles, bullets, imagery, A+ content, brand store
Listing optimization: titles, bullets, imagery, A+ content, brand store
* Review strategy, social proof, and UGC alignment with Amazon page assets
Review strategy, social proof, and UGC alignment with Amazon page assets
* Creative strategy for Amazon ads (thumbnails, video, lifestyle, comparison ads)
Creative strategy for Amazon ads (thumbnails, vide