Growth Hacker/Media

Growth Hacker / Media Buyer

About the Company

Our client operates two technology products serving distinct but complementary audiences.

The first is a sales performance platform designed to help high-ticket sales representatives within businesses generating approximately $500K–$50M in annual revenue close more deals by identifying and replicating the systems, behaviors, and strategies of top performers.

The second is a career technology platform designed to help job seekers navigate the hiring process more effectively through resume-building tools, interview preparation, and automated job applications.

Both products are focused on using technology to improve measurable outcomes for their users and are looking for a growth professional who can understand each audience, build the appropriate customer journey, and drive acquisition from initial impression through conversion.

Role Overview

We are seeking a Growth Hacker / Media Buyer to own and optimize the full marketing funnel across both products.

This is a hands-on growth role combiningmedia buying, funnel management, scripting, experimentation, and customer journey optimization. The successful candidate will be responsible for understanding how U.S. customers discover each product, what messaging captures their attention, what moves them through the funnel, and ultimately what drives them to convert.

This role requires more than someone who can simply launch and optimize paid advertising campaigns. The ideal candidate understands theentire U.S. customer journey end to endand can connect advertising, creative, messaging, landing pages, funnels, and conversion data into one cohesive growth system.

Key Responsibilities

Paid Media & Media Buying
* Manage paid media campaigns across relevant acquisition channels.
Manage paid media campaigns across relevant acquisition channels.
* Own campaign setup, targeting, budget allocation, testing, optimization, and scaling.
Own campaign setup, targeting, budget allocation, testing, optimization, and scaling.
* Monitor campaign performance and continuously adjust based on conversion data and business outcomes.
Monitor campaign performance and continuously adjust based on conversion data and business outcomes.
* Test different audiences, offers, messaging, creative concepts, and campaign structures.
Test different audiences, offers, messaging, creative concepts, and campaign structures.
* Identify opportunities to improve acquisition efficiency and scale successful campaigns.
Identify opportunities to improve acquisition efficiency and scale successful campaigns.
* Analyze performance beyond surface-level metrics such as clicks and impressions.
Analyze performance beyond surface-level metrics such as clicks and impressions.
* Connect advertising performance directly to downstream funnel behavior and customer conversion.
Connect advertising performance directly to downstream funnel behavior and customer conversion.
* Manage campaigns across two products with different audiences and customer journeys.
Manage campaigns across two products with different audiences and customer journeys.

Full-Funnel Management
* Own and continuously improve the marketing funnel from initial customer awareness through conversion.
Own and continuously improve the marketing funnel from initial customer awareness through conversion.
* Map the complete customer journey for each product.
Map the complete customer journey for each product.
* Understand how U.S. consumers move from an advertisement or piece of content into a landing page, signup flow, product experience, and eventual conversion.
Understand how U.S. consumers move from an advertisement or piece of content into a landing page, signup flow, product experience, and eventual conversion.
* Identify funnel drop-off points and develop strategies to improve conversion.
Identify funnel drop-off points and develop strategies to improve conversion.
* Evaluate landing pages, calls to action, forms, offers, onboarding flows, and other conversion points.
Evaluate landing pages, calls to action, forms, offers, onboarding flows, and other conversion points.
* Ensure messaging remains consistent throughout the customer journey.
Ensure messaging remains consistent throughout the customer journey.
* Develop and test new funnel structures based on customer behavior and performance data.
Develop and test new funnel structures based on customer behavior and performance data.
* Think beyond individual channels and optimize the complete acquisition system.
Think beyond individual channels and optimize the complete acquisition system.

Creative Strategy & Scripting
* Develop scripts and messaging for paid advertisements and other growth content.
Develop scripts and messaging for paid advertisements and other growth content.
* Write compelling hooks, angles, calls to action, and advertising concepts.
Write compelling hooks, angles, calls to action, and advertising concepts.
* Translate customer