Google/Bing Ads Specialist

Location:RemoteSchedule:Full-time, U.S EST work hours

About the Role

We’re looking for a seasoned Paid Search & YouTube Ads Specialist to manage and scale Google and Bing Ads across Search, Shopping, Performance Max, and YouTube/Demand Gen. You will work across multiple DTC client accounts with media budgets ranging from$50k to $1M per month.

You’ll own performance management and creative testing, collaborating closely with the Founder, CRO, and creative teams to hit CAC and ROAS goals.

What You’ll Do
* Build, manage, and scale campaigns acrossSearch, Shopping, Performance Max, YouTube, and Demand Gen
Build, manage, and scale campaigns acrossSearch, Shopping, Performance Max, YouTube, and Demand Gen
* Optimize towardCPA, CAC, ROAS, MER, and LTVbased on client KPIs
Optimize towardCPA, CAC, ROAS, MER, and LTVbased on client KPIs
* Analyze performance and produce clear, actionable recommendations
Analyze performance and produce clear, actionable recommendations
* Collaborate with the Founder on strategy, testing roadmaps, and scaling initiatives
Collaborate with the Founder on strategy, testing roadmaps, and scaling initiatives
* Partner with creative and CRO teams to guide ad iteration and experiment design
Partner with creative and CRO teams to guide ad iteration and experiment design
* Prepare clear weekly or bi-weekly performance briefs and written insights for client updates
Prepare clear weekly or bi-weekly performance briefs and written insights for client updates
* Participate in strategy syncs and work directly with Google reps on recommendations, betas, and troubleshooting
Participate in strategy syncs and work directly with Google reps on recommendations, betas, and troubleshooting

What We’re Looking For
* 3+ yearsmanaging scaled DTC Google/Bing Ads accounts
3+ yearsmanaging scaled DTC Google/Bing Ads accounts
* Proven track record of hitting CAC targets and scaling spend
Proven track record of hitting CAC targets and scaling spend
* Experience managingproduct feedsand optimizingPMax/Shoppingcampaigns
Experience managingproduct feedsand optimizingPMax/Shoppingcampaigns
* Strong understanding of attribution models (MTA, MMM, Lift Studies, etc.)
Strong understanding of attribution models (MTA, MMM, Lift Studies, etc.)
* Deep familiarity withDTC and subscription brand dynamics
Deep familiarity withDTC and subscription brand dynamics
* Self-motivated, data-driven, eager to learn, and able to manage multiple accounts independently
Self-motivated, data-driven, eager to learn, and able to manage multiple accounts independently

Nice to Have
* YouTube Ads and Demand Gen experience at scale
YouTube Ads and Demand Gen experience at scale
* Experience with affiliate or publisher traffic sources
Experience with affiliate or publisher traffic sources
* Background inhealth/wellnessorregulated categories
Background inhealth/wellnessorregulated categories
* Familiarity with tools such asNorthbeam, Triple Whale, Rockerbox
Familiarity with tools such asNorthbeam, Triple Whale, Rockerbox
* CRO ordirect response copywritingexperience
CRO ordirect response copywritingexperience