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Email Marketing Specialist

Somewhere

Fully Remote
📍 Remote
🇿🇦 SA Friendly: 1.0/1.0

Job Title:Email Marketing Specialist (Cold Email Outreach)

Location:RemoteType:Full-TimeCompensation:Competitive – based on experience and skillset

About the Role

We're seeking a highly motivatedEmail Marketing Specialistto lead or support our outbound email outreach initiatives. This role is perfect for someone who thrives in fast-paced environments, understands the nuances of cold email campaigns at scale, and is experienced with the tools that keep those campaigns compliant and effective.

We’re open to two types of candidates:
* Strategic Leaderswho can design, execute, and optimize outbound email strategies.
Strategic Leaderswho can design, execute, and optimize outbound email strategies.
* Technical Operatorswho are execution-focused, with deep knowledge of tools, deliverability, and inbox management.
Technical Operatorswho are execution-focused, with deep knowledge of tools, deliverability, and inbox management.

Our ideal hire is someone who is resourceful, detail-oriented, and up to date on the ever-changing rules of email outreach.

Responsibilities

Strategic (for candidates targeting a leadership role):
* Design and implement scalable cold email outreach strategies
Design and implement scalable cold email outreach strategies
* Develop segmentation, targeting, and messaging frameworks
Develop segmentation, targeting, and messaging frameworks
* Analyze campaign performance metrics and continually optimize for results
Analyze campaign performance metrics and continually optimize for results
* Collaborate with copywriters, SDRs, and growth leads to align messaging with business goals
Collaborate with copywriters, SDRs, and growth leads to align messaging with business goals

Technical (for all candidates):
* Set up, warm up, and manage cold email infrastructure
Set up, warm up, and manage cold email infrastructure
* Ensure high deliverability using appropriate configurations (e.g., SPF, DKIM, DMARC)
Ensure high deliverability using appropriate configurations (e.g., SPF, DKIM, DMARC)
* Manage inbox rotation, throttling, and list hygiene
Manage inbox rotation, throttling, and list hygiene
* Build and maintain automations using tools like Email Bison, Email Guard, and Cheap Inboxes
Build and maintain automations using tools like Email Bison, Email Guard, and Cheap Inboxes
* Source and verify prospect data using tools like Exportapollo.io and Million Verifier
Source and verify prospect data using tools like Exportapollo.io and Million Verifier

Tools You'll Use

Familiarity or hands-on experience with the following isrequired:
* Email Bison– warm-up and deliverability management
Email Bison– warm-up and deliverability management
* Email Guard– inbox protection and monitoring
Email Guard– inbox protection and monitoring
* Cheap Inboxes– bulk inbox creation and rotation
Cheap Inboxes– bulk inbox creation and rotation
* Exportapollo.io– lead sourcing and enrichment
Exportapollo.io– lead sourcing and enrichment
* Million Verifier– email list cleaning and verification
Million Verifier– email list cleaning and verification

Who You Are

You could be a great fit if you:
* Have 2+ years of experience with cold email marketing
Have 2+ years of experience with cold email marketing
* Understand technical email setup and can troubleshoot deliverability issues
Understand technical email setup and can troubleshoot deliverability issues
* Are comfortable using data to inform decisions and improve outcomes
Are comfortable using data to inform decisions and improve outcomes
* Can work autonomously and manage multiple moving parts
Can work autonomously and manage multiple moving parts
* Have strong attention to detail and follow best practices for compliance
Have strong attention to detail and follow best practices for compliance

For strategic candidates, additional qualifications include:
* Proven experience leading outbound or growth campaigns
Proven experience leading outbound or growth campaigns
* Ability to think creatively and experiment with new approaches
Ability to think creatively and experiment with new approaches
* Strong communication and team collaboration skills
Strong communication and team collaboration skills

What We Offer
* A fully remote work environment
A fully remote work environment
* Flexibility and autonomy to do your best work
Flexibility and autonomy to do your best work
* Opportunity to build and shape a function from the ground up
Opportunity to build and shape a function from the ground up
* Competitive compensation, with room for growth
Competitive compensation, with room for growth

Interested?Apply now and specify whether you’re focused onstrategic leadershiportechnical executionin your application. We are looking to interview multiple candidates— strategic and technical—with the goal of hiring multiple people.