Director of Product Marketing - USA

<div class="content-intro"><p>Storyblok is a headless CMS that enables marketers and developers to create with joy and publish with confidence. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.</p>
<p>Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact.</p>
<p>&nbsp;</p>
<p><strong>WHAT IS IN IT FOR YOU</strong></p>
<p>You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:</p>
<ul>
<li>Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)</li>
<li>Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding</li>
<li>Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays</li>
<li>Personal development fund for courses, books, conferences, and material</li>
<li>The annual international team-building trip, quarterly and monthly online get-togethers</li>
<li>As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules</li>
<li>An international team that loves to have fun at work and works hard together to accomplish shared goals</li>
</ul></div><p><strong>JOB SUMMARY</strong></p>
<p>As the Director of Product Marketing at Storyblok, We're looking for a Product Marketing Director to shape how we position, launch, and grow our product in the market- particularly in the US, UK and EMEA. This is a senior, hands-on role for someone who can translate complex technical capability into compelling, credible narratives — and who's comfortable in the room with engineers as much as with executives. You'll own the connective tissue between Product, Engineering, Sales, and Marketing at a stage where positioning decisions have outsized impact on growth.</p>
<p>You will guide a talented team, focusing on sales enablement, website conversion, feature adoption, and Storyblok’s market positioning with industry analysts and customer review platforms. A key responsibility is to elevate our product marketing function to influence revenue, customer acquisition, and market leadership.</p>
<p>Your mission is to enable Storyblok to win in the market by clearly articulating our value, differentiation, and future direction.<br><br></p>
<p><strong>What you’ll bring:</strong></p>
<p>You're genuinely comfortable operating in technical territory, not just translating it secondhand. You can read API documentation, understand headless CMS architecture, and hold a credible, detailed conversation with engineers and technical evaluators about how the product actually works — its components, integration points, and trade-offs versus alternative approaches. This fluency shows up in the quality of your messaging: you write positioning that developers trust because it's accurate, not just persuasive.&nbsp;</p>
<p>You've likely worked hands-on with developers before, whether as a technical product marketer, solutions engineer, technical product manager, or in an engineering-adjacent role, and you know how to earn credibility with a technical audience rather than assume it.<br><br></p>
<p><strong>ESSENTIAL JOB FUNCTIONS</strong></p>
<p><strong>Product Positioning &amp; Messaging</strong></p>
<ul>
<li>Own and evolve our core messaging and differentiated value proposition across all audiences (developers, marketers, partners, enterprise buyers), setting the strategic framework the wider team executes against</li>
<li>Direct ongoing customer, market, and competitive research programs to ensure messaging stays relevant, differentiated, and current</li>
<li>Set the standard for translating product capabilities and roadmap into solution-oriented, benefits-led messaging that resonates across the buyer journey</li>
<li>Ensure messaging consistency and governance across all channels — website, campaigns, sales assets, analyst briefings, and customer communications<br><br></li>
</ul>
<p><strong>Go-To-Market Strategy &amp; Execution</strong></p>
<ul>
<li>Own GTM strategy for major product and feature launches, driving alignment across Product, Growth, Sales, Customer Success, and Content leadership</li>
<li>Define phased rollout strategies that drive awareness, adoption, and revenue impact across key customer segments</li>
<li>Set the standard for launch toolkits — messaging frameworks, FAQs, competitive positioning, product one-pagers, internal training — and build the team capability to produce them at scale</li>
<li>Establish the measurement framework for launch performance and adoption, using it to continuously improve release execution<br><br></li>
</ul>
<p><strong>Sales Enablement &amp; Sales Plays</strong></p>
<ul>
<li>Build a structured sales playbook program aligned to product capabilities, customer pain points, and vertical use cases.</li>
<li>Equip revenue teams with high-