Director of Brand Partnership
Somewhere
Position: Director of Brand Partnership
Working Schedule: 8a-5p PST
Salary Range:$3500-$4000 (the final salary will be determined by the candidate's level of experience and at the discretion of the client)
About the Role
We’re looking for a Head of Brand Partnerships who blends creativity and commercial instinct — someone who can dream up a limited-edition collaboration with a top chefandset up a system to reach out to 100 partners efficiently. This is a hybrid role: part brand builder, part business developer, part creative strategist.
You’ll partner with other brands, creators, influencers, and retailers — identifying opportunities that grow brand equity and drive performance. From launching fragrances with tastemakers to negotiating distribution with boutique stores, your work will shape how our brands show up in the world. You’ll also support early M&A outreach, helping us surface promising brands and connect with founders in the earliest stages of a deal.
Key Responsibilities
Brand, Creator & Retail Partnerships
* Identify and build relationships with like-minded brands, individuals, and boutique retailers
* Launch flavor, fragrance, or product collaborations that are buzzworthy and ROI-positive
* Architect and negotiate co-branded campaigns, drops, and activations that elevate brand equity
* Find thoughtful distribution or partnership opportunities outside traditional e-commerce
Systems & Outreach
* Design and manage outbound systems to reach 100+ potential partners and measure response
* Build internal processes for partnership evaluation, execution, and tracking
* Maintain a balance between high-touch relationship building and scalable outbound systems
Creative & Strategic Thinking
* Ensure every partnership feels on-brand, consumer-first, and voice-aligned
* Collaborate with brand managers and creative teams to bring partnership ideas to life
* Act as both the idea generator and the follow-through executor
Analytics & Reporting
* Measure performance through custom metrics like EMV, incremental revenue, LTV lift, and brand halo
* Balance short-term ROI with long-term brand-building in how initiatives are evaluated and prioritized
* Regularly report on what’s working, what’s not, and what’s next
M&A & Brand Scouting
* Help Pathfinder identify promising acquisition targets by monitoring emerging brands and reaching out to founders
* Build relationships with early-stage operators, investors, and communities in target categories
* Support the acquisition pipeline by initiating conversations, evaluating brand fit, and feeding insights to the deal team
Requirements
* Proven partnership-builder with 5+ years of experience in brand partnerships, strategic alliances, or business development — ideally in consumer, tech, media, or lifestyle sector
* Track record of structuring and closing high-value collaborations in brand, agency, or marketplace settings
* Equally comfortable dreaming big and working small — from pitching major strategic concepts to writing the first outreach email
* Strong communicator (written and verbal) with the ability to present, persuade, and build trust across stakeholders
* Exceptionally skilled in relationship-building and negotiation, with a deep network of brand and agency contacts
* Highly strategic thinker with a bias for execution — able to move quickly from insight to action
* Analytical and systems-minded — experienced in evaluating ROI, tracking KPIs, and refining outreach and partnership processes
* Resilient and resourceful — not afraid to test, iterate, and try again; this is a role for a builder, not just a manager
* Self-starter who thrives in fast-paced, remote, and highly collaborative environments
* Bonus: Experience in wellness, food & beverage, personal care, or retail e-commerce
Preferred Qualifications
* Experience working with or within global brands.
* Familiarity with data analytics tools and marketing performance metrics.
* Experience leading a team or managing cross-functional initiatives.