Location:Remote (Offshore - LATAM or South Africa) |Type:Full-Time

About Our Client

Our client is a mission-driven mental health company dedicated to providing innovative therapeutic solutions and closing the gap in mental health services. They believe in empowering individuals on their wellness journeys, and their commitment to their audience is at the heart of everything they do, driving them to deliver impactful and accessible mental health solutions.

The Opportunity

We are seeking a passionate, mission-focused, and results-driven Digital Marketing Guru to build and lead our client's growth engine. This is a critical role for a "jack-of-all-trades" digital marketer who can seamlessly blend strategic vision with hands-on execution. You will not be inheriting a large team or a pre-built playbook; you will be the architect and the builder, responsible for creating the marketing structure and running the campaigns yourself.

You will be instrumental in driving the brand's reach, fostering key partnerships, and ultimately contributing to revenue and sales goals. This is a remote, offshore position offering a unique opportunity to make a significant impact on a vital mission.

Key Responsibilities
* Marketing Strategy & Leadership:Develop and execute a comprehensive marketing strategy aligned with the company's mission and business objectives, focusing on B2B partnerships, lead generation, and revenue growth.Act as both a strategist and an executor, capable of defining high-level plans while also diving into the details of campaign implementation.Drive revenue and sales focus across all marketing initiatives, ensuring clear ROI.
Marketing Strategy & Leadership:
* Develop and execute a comprehensive marketing strategy aligned with the company's mission and business objectives, focusing on B2B partnerships, lead generation, and revenue growth.
Develop and execute a comprehensive marketing strategy aligned with the company's mission and business objectives, focusing on B2B partnerships, lead generation, and revenue growth.
* Act as both a strategist and an executor, capable of defining high-level plans while also diving into the details of campaign implementation.
Act as both a strategist and an executor, capable of defining high-level plans while also diving into the details of campaign implementation.
* Drive revenue and sales focus across all marketing initiatives, ensuring clear ROI.
Drive revenue and sales focus across all marketing initiatives, ensuring clear ROI.
* Audience Understanding & Engagement:Deeply understand the needs, behaviors, and sensitivities of the target audience within the mental health space.Develop messaging and campaigns that resonate authentically and build trust.
Audience Understanding & Engagement:
* Deeply understand the needs, behaviors, and sensitivities of the target audience within the mental health space.
Deeply understand the needs, behaviors, and sensitivities of the target audience within the mental health space.
* Develop messaging and campaigns that resonate authentically and build trust.
Develop messaging and campaigns that resonate authentically and build trust.
* Digital Marketing & Growth:Personally manage and optimize digital advertising campaigns, particularlyGoogle Ads, to drive qualified leads and conversions.Manage and leverage CRM and marketing automation platforms to streamline lead nurturing, customer journeys, and reporting.Identify and cultivate strategic partnerships to expand reach and referral networks.
Digital Marketing & Growth:
* Personally manage and optimize digital advertising campaigns, particularlyGoogle Ads, to drive qualified leads and conversions.
Personally manage and optimize digital advertising campaigns, particularlyGoogle Ads, to drive qualified leads and conversions.
* Manage and leverage CRM and marketing automation platforms to streamline lead nurturing, customer journeys, and reporting.
Manage and leverage CRM and marketing automation platforms to streamline lead nurturing, customer journeys, and reporting.
* Identify and cultivate strategic partnerships to expand reach and referral networks.
Identify and cultivate strategic partnerships to expand reach and referral networks.
* SEO Oversight & Collaboration:Supervise the external SEO agency, providing strategic direction, feedback on their performance, and ensuring their efforts align with the overall vision and ROI goals.Collaborate closely with the agency to optimize organic search performance and content strategy.
SEO Oversight & Collaboration:
* Supervise the external SEO agency, providing strategic direction, feedback on their performance, and ensuring their efforts align with the overall vision and ROI goals.
Supervise the external SEO agency, providing strategic direction, feedback on their performance, and ensuring their efforts align with the overall vision and ROI goals.
* Collaborate closely with the agency to optimize organic search performance and content strategy.