Senior Digital Marketing & E-commerce Strategist

Location:Remote, Offshore (LATAM Preferred)Schedule:Initial Part-Time (Scaling to Full-Time Quickly)Time Zone Requirement:Minimum 4 hours daily overlap with U.S. Eastern Time (9 AM – 5 PM EST).

Role Overview: The Strategic Builder & 360° E-commerce Leader

We are seeking afull-spectrum, 360° marketing professionalwho is eager tobuild this marketing function from the ground up.This is a highly autonomous role perfect for an individual with an agency or startup background who can implement structure, define new processes, and rapidly expand the company's digital footprint.

You are not a narrow specialist; you are an experienced Digital Marketing Strategist who willproactively offer consultingto the business, expanding your own role as you scale revenue.

Critical Requirement: Autonomy and Strategic Oversight

We require someone with the confidence toadvise the client on how to build out their own roleand who possesses the experience toknow if a channel is profitable, understand attribution, and detect when agencies or campaigns are underperforming.You must be able to run with the marketing function without requiring constant oversight.

Core Responsibilities & Scaling Strategy

This role is designed to bepart-time initially(minimum 4 hours overlapping with EST), scaling to full-time based on the strategic needs you identify and successfully implement.

I. Strategic Planning & Agency Oversight
* Structure & Scalability:Implement initial marketing structure, systematize processes, and build a framework for scaling the company's marketing operations.
Structure & Scalability:Implement initial marketing structure, systematize processes, and build a framework for scaling the company's marketing operations.
* Agency Management:Manage, coordinate, and oversee all external agencies and vendors, holding them financially accountable to clear performance metrics.
Agency Management:Manage, coordinate, and oversee all external agencies and vendors, holding them financially accountable to clear performance metrics.
* Channel Strategy:Evaluate cross-channel profitability and performance, focusing onAmazon, Google, and Meta (Facebook/Instagram), and determining optimal media mix.
Channel Strategy:Evaluate cross-channel profitability and performance, focusing onAmazon, Google, and Meta (Facebook/Instagram), and determining optimal media mix.

II. Core E-commerce & Performance Marketing
* Campaign Management:Oversee the strategy, launch, and optimization of all paid advertising campaigns acrossAmazon, Google, and Meta.
Campaign Management:Oversee the strategy, launch, and optimization of all paid advertising campaigns acrossAmazon, Google, and Meta.
* Analytics:UtilizeGoogle Analyticsand other web analytics platforms (e.g., NetInsight, Omniture, WebTrends) to report clearly on performance, attribution, and provide actionable recommendations.
Analytics:UtilizeGoogle Analyticsand other web analytics platforms (e.g., NetInsight, Omniture, WebTrends) to report clearly on performance, attribution, and provide actionable recommendations.
* CRO & Product Launch:Drive strategy for Conversion Rate Optimization (CRO), including design andA/B testing, and assist with the planning and execution of new product launches.
CRO & Product Launch:Drive strategy for Conversion Rate Optimization (CRO), including design andA/B testing, and assist with the planning and execution of new product launches.
* Marketplace Expansion:Support expansion to new marketplaces and online retailers (e.g., Walmart, Best Buy, online stores, etc.).
Marketplace Expansion:Support expansion to new marketplaces and online retailers (e.g., Walmart, Best Buy, online stores, etc.).

III. Content, CRM & Brand Health
* SEO & Content:Direct keyword/SEO strategy, manage blog/on-site content optimization, and link-building support. Ensure all campaignsengage, educate, and motivate target audiences.
SEO & Content:Direct keyword/SEO strategy, manage blog/on-site content optimization, and link-building support. Ensure all campaignsengage, educate, and motivate target audiences.
* Email & CRM:Manage email campaigns (flows + broadcasts) to improve retention and segmentation.
Email & CRM:Manage email campaigns (flows + broadcasts) to improve retention and segmentation.
* Brand Presence:Oversee brand presence across social media and utilize LinkedIn for strategic marketing outreach.
Brand Presence:Oversee brand presence across social media and utilize LinkedIn for strategic marketing outreach.
* Affiliates & Influencers:Plan and execute influencer marketing and affiliate program management.
Affiliates & Influencers:Plan and execute influencer marketing and affiliate program management.

Ideal Candidate Profile
* Experience:Senior to Pro-Level experience in digital marketing and e-commerce, ideally gained at a fast-pacedstartup or agencywhere you were required to build structure. Proven experience in ads, keywords, and cross-cha