Digital Advertising & Brand Campaigns Specialist

Location:Remote (South Africa, LATAM, or Philippines Preferred)Employment Type:Full-Time

About the Role

We are seeking anexperienced Digital Advertising & Brand Campaigns Specialistto manage and optimize our targeted paid media strategy. This is acampaign management-focused role, centered on executing and maintaining paid advertising efforts that supportbrand awareness, retargeting, brand protection, and top-of-funnel efficiency-not high-velocity lead generation.

This role requires someone who is structured, detail-oriented, proactive, and highly skilled in Meta and Google Ads management.

Key Responsibilities

Paid Media Management & Maintenance
* Campaign Execution:Lead end-to-end execution of Meta and Google advertising campaigns, including setup, optimization, measurement, and reporting.
Campaign Execution:Lead end-to-end execution of Meta and Google advertising campaigns, including setup, optimization, measurement, and reporting.
* Brand Awareness Focus:Manage campaigns aligned with brand visibility and strategic objectives, requiring steady, thoughtful optimization rather than rapid-cycle testing.
Brand Awareness Focus:Manage campaigns aligned with brand visibility and strategic objectives, requiring steady, thoughtful optimization rather than rapid-cycle testing.
* Brand Protection:Oversee and report on brand keyword protection across search platforms, ensuring brand integrity and optimal placement.
Brand Protection:Oversee and report on brand keyword protection across search platforms, ensuring brand integrity and optimal placement.
* Channel Support:Provide tactical support for other paid channels (e.g., Indeed, Vivian, sourcing contracts). Assist with vendor communication, troubleshooting, and ensuring lead quality.
Channel Support:Provide tactical support for other paid channels (e.g., Indeed, Vivian, sourcing contracts). Assist with vendor communication, troubleshooting, and ensuring lead quality.

Growth & Optimization
* Demand Ownership:Own all demand generation performance and evaluate whether websites and landing pages support delivery expectations.
Demand Ownership:Own all demand generation performance and evaluate whether websites and landing pages support delivery expectations.
* Website Optimization:Partner on conversion rate optimization (CRO) by analyzing funnel performance and diagnosing drop-off points.
Website Optimization:Partner on conversion rate optimization (CRO) by analyzing funnel performance and diagnosing drop-off points.
* Organic Support:Support efforts to maximize output from organic lead channels.
Organic Support:Support efforts to maximize output from organic lead channels.
* Database Growth:Assist in building high-quality lead databases through efficient and compliant strategies.
Database Growth:Assist in building high-quality lead databases through efficient and compliant strategies.

Required Qualifications
* Experience:3-5+ years in digital marketing with direct experience executing paid media campaigns.
Experience:3-5+ years in digital marketing with direct experience executing paid media campaigns.
* Platform Expertise:Hands-on experience withMeta AdsandGoogle Ads(required).
Platform Expertise:Hands-on experience withMeta AdsandGoogle Ads(required).
* Technical Skills:Strong campaign setup, reporting, and spend management capabilities.
Technical Skills:Strong campaign setup, reporting, and spend management capabilities.
* Mindset:Proactive, autonomous operator with strong critical thinking and problem-solving skills.
Mindset:Proactive, autonomous operator with strong critical thinking and problem-solving skills.