CRO Specialist
Somewhere
Hirezar Summary for South African Applicants
This fully remote part time position at Somewhere explicitly welcomes applicants based in South Africa. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Conversion Rate Optimization (CRO) Specialist
About the Company & Opportunity
Key Responsibilities
* Funnel Auditing & Data Analysis:Continuously measure and analyze user behavior across all digital touchpoints (landing pages, product pages/PDPs, cart, and checkout flows) using GA4, Shopify Analytics, and heatmapping/behavioral tools (e.g., Microsoft Clarity, Hotjar).
* CRO Roadmap & Experimentation Strategy:Own, prioritize, and manage the CRO testing backlog using an impact-vs-effort framework. Develop clear hypotheses, test plans, and baseline success metrics for every experiment.
* A/B & Multivariate Testing Execution:Design, configure, and launch conversion experiments across mobile and desktop interfaces using modern A/B testing platforms (e.g., VWO, Convert, Intelligems, or native Shopify experimentation tools).
* Checkout & Onsite Optimization:Collaborate on optimizing checkout experiences (Checkout Blocks/extensibility), product page messaging, mobile navigation, cross-sells, and post-purchase upsell flows.
* Cross-Functional Collaboration:Partner directly with the brand marketing, creative, and technical development teams to translate winning test variations into permanent, production-safe builds.
* Reporting & Commercial Insights:Track test outcomes transparently. Present clear, plain-English findings to leadership—highlighting both winning implementations and valuable learnings from failed tests.
Requirements & Qualifications
* Experience:3+ years of dedicated experience running Conversion Rate Optimization (CRO), digital analytics, and user experience (UX) testing for high-volume ecommerce/DTC brands.
* Shopify Ecosystem Knowledge:Hands-on experience with Shopify or Shopify Plus environments, understanding cart, PDP, and checkout dynamics.
* Analytics Mastery:Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and session recording/heatmapping tools (Microsoft Clarity, Hotjar).
* A/B Testing Tools:Demonstrated expertise with A/B testing frameworks and platforms (e.g., VWO, Convert, AB Tasty, Optimizely, Intelligems).
* Data-Driven & Hypothesis-Led:Strong analytical mindset capable of converting qualitative user insights and quantitative event data into clear hypotheses.
* Communication:Exceptional written and spoken English communication skills. Comfortable presenting trade-offs, technical briefs, and data findings directly to brand leadership.
* Schedule & Availability:Available to work ~20 hours per week with consistent daily overlap with UK working hours.
Preferred / Nice-to-Haves
* Experience with DTC health, wellness, activewear, or consumer goods brands.
* Familiarity with basic HTML/CSS/JavaScript or Shopify Liquid to build simple test variations.
* Knowledge of price-testing, offer-testing, or bundle optimization tools (e.g., Intelligems).
* Understanding of technical SEO considerations (e.g., redirect mapping, page speed impact during testing).
What Success Looks Like
* Quantitative KPIs:Improvement in store Conversion Rate (CVR), Checkout Completion Rate, Average Order Value (AOV), and overall Revenue Per Visitor (RPV).
* Qualitative Impact:Maintaining a structured, steady cadence of well-documented experiments and actionable CRO learnings every month.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
Even without a listed salary, international remote roles typically pay 2-3x more than equivalent local positions in South Africa due to the exchange rate advantage.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
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About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 1819 open positions on Hirezar. View all Somewhere jobs →