eCommerce Creative Strategist

(Performance Ads – VSL, UGC, Scripts, Visuals)Full-Time | Remote | Salary + Bonus Potential

We are a fast-growingdirect-to-consumer (DTC) brand portfolioseeking a high-performanceCreative Strategistwho lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision — this role is for you.

What You’ll Do

As our Creative Strategist, you’ll lead end-to-end creative strategy for several of our top-performing SKUs — spanning categories such as wellness, personal care, pet health, supplements, and lifestyle accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and additional performance channels.

Core Responsibilities

Creative Strategy
* Develop and lead multi-SKU ad creative across the full customer journey.
Develop and lead multi-SKU ad creative across the full customer journey.
* Build, test, and refine messaging angles, frameworks, and formats that drive conversions.
Build, test, and refine messaging angles, frameworks, and formats that drive conversions.
* Use customer reviews, performance data, and market trends to guide prioritization of concepts and iterations.
Use customer reviews, performance data, and market trends to guide prioritization of concepts and iterations.

Scripting & Concepting

Regularly script and develop concepts for:
* VSLs (Video Sales Letters)
VSLs (Video Sales Letters)
* UGC and VO-led ads
UGC and VO-led ads
* Short-form social scripts & hooks
Short-form social scripts & hooks
* Static ad copy, angles, and concepts
Static ad copy, angles, and concepts
* Motion briefs (GIFs, animations, micro-motions)Each concept must be emotionally resonant, platform-native, and conversion-optimized.
Motion briefs (GIFs, animations, micro-motions)Each concept must be emotionally resonant, platform-native, and conversion-optimized.

Review & Feedback Loop
* Participate in creative review rounds with in-house production and editing teams.
Participate in creative review rounds with in-house production and editing teams.
* Provide clear, constructive feedback to elevate creative quality and ensure alignment with brand tone and performance goals.
Provide clear, constructive feedback to elevate creative quality and ensure alignment with brand tone and performance goals.

Cross-Functional Collaboration
* Join weekly syncs with creative, production, and growth teams.
Join weekly syncs with creative, production, and growth teams.
* Support creator casting and brief development (e.g., using influencer/UGC platforms such as Insense).
Support creator casting and brief development (e.g., using influencer/UGC platforms such as Insense).
* Recommend workflow improvements, testing strategies, and creative iteration opportunities.
Recommend workflow improvements, testing strategies, and creative iteration opportunities.

What Success Looks Like
* Consistent delivery of high-impact creative that improves ROAS and lowers CPA.
Consistent delivery of high-impact creative that improves ROAS and lowers CPA.
* Strong understanding of ecommerce trends, ad psychology, and performance-driven hooks.
Strong understanding of ecommerce trends, ad psychology, and performance-driven hooks.
* Efficient output with fast turnaround times without sacrificing creative quality.
Efficient output with fast turnaround times without sacrificing creative quality.
* Ability to lean in during major campaign pushes, launches, or high-velocity testing sprints.
Ability to lean in during major campaign pushes, launches, or high-velocity testing sprints.

Your Toolkit
* Experience developing creative for DTC brands in wellness, personal care, pet, or similar verticals.
Experience developing creative for DTC brands in wellness, personal care, pet, or similar verticals.
* Familiarity with performance metrics via Meta Ads Manager or equivalent analytics.
Familiarity with performance metrics via Meta Ads Manager or equivalent analytics.
* Ability to script, concept, direct, and brief editors, animators, and UGC creators.
Ability to script, concept, direct, and brief editors, animators, and UGC creators.
* Strong communication — responsive and collaborative across Slack and team calls.
Strong communication — responsive and collaborative across Slack and team calls.

Deliverables & Compensation
* 11 scripts per week, including:Static image conceptsElevenLabs / UGC scriptsIterationsVSLs
11 scripts per week, including:
* Static image concepts
Static image concepts
* ElevenLabs / UGC scripts
ElevenLabs / UGC scripts
* Iterations
Iterations
* VSLs
VSLs
* Bonus potentialtied to performance impact
Bonus potentialtied to performance impact
* Creative testsmay be requested prior to long-term engagement
Creative testsmay be requested prior to long-term engagement
* Flexibility to scale output quickly if the partnership hits its stride
Flexi