Creative Strategist / Paid Media

Location:RemoteEmployment Type:Full-Time or ContractorWorking Hours:U.S. overlap required (EST)

About the Company

We are a rapidly scalingdirect-to-consumer health and wellness brandoperating across major digital advertising platforms.

As the brand continues to grow, leadership is shifting focus from purely technical media buying towardcreative-led growth, recognizing that modern paid media performance is driven primarily by creative strategy.

Role Overview

We are hiring aCreative Strategist with Paid Media experienceto own the intersection betweencreative direction and performance marketing.

This is ahybrid role— ideal for someone who started as a media buyer and evolved into a creative thinker who understands:
* why ads work
why ads work
* how hooks drive performance
how hooks drive performance
* how messaging impacts conversion
how messaging impacts conversion
* how creative testing fuels scalable growth
how creative testing fuels scalable growth

You will work closely with leadership and creative resources to develop, test, and iterate high-performing ad concepts.

Key Responsibilities

Creative Strategy
* Develop ad concepts and creative testing frameworks
Develop ad concepts and creative testing frameworks
* Create briefs for video, UGC, and static creatives
Create briefs for video, UGC, and static creatives
* Identify winning hooks, angles, and messaging themes
Identify winning hooks, angles, and messaging themes
* Analyze creative performance and iterate based on data
Analyze creative performance and iterate based on data
* Build structured creative testing roadmaps
Build structured creative testing roadmaps

Paid Media Collaboration
* Collaborate with media buying execution (Meta, TikTok, etc.)
Collaborate with media buying execution (Meta, TikTok, etc.)
* Understand performance metrics and attribution trends
Understand performance metrics and attribution trends
* Translate data into actionable creative insights
Translate data into actionable creative insights
* Support scaling winners and refreshing fatigued creatives
Support scaling winners and refreshing fatigued creatives

Performance Analysis
* Review ad-level data to identify creative trends
Review ad-level data to identify creative trends
* Understand why creatives succeed or fail
Understand why creatives succeed or fail
* Optimize messaging for CTR, CPA, and ROAS
Optimize messaging for CTR, CPA, and ROAS
* Partner with leadership on growth experimentation
Partner with leadership on growth experimentation

Ideal Candidate Profile

Required
* 3–7 years of experience in paid media or performance marketing
3–7 years of experience in paid media or performance marketing
* Strong background in Meta and/or TikTok advertising
Strong background in Meta and/or TikTok advertising
* Demonstrated creative strategy experience
Demonstrated creative strategy experience
* Ability to analyze performance data and extract insights
Ability to analyze performance data and extract insights
* Experience briefing creatives and working with editors/designers
Experience briefing creatives and working with editors/designers
* Strong English communication skills
Strong English communication skills
* Organized, analytical, and proactive mindset
Organized, analytical, and proactive mindset

Strongly Preferred
* Experience inDTC, eCommerce, or CPG brands
Experience inDTC, eCommerce, or CPG brands
* Experience with UGC-driven creative strategies
Experience with UGC-driven creative strategies
* Understanding of funnel-based creative (TOF / MOF / BOF)
Understanding of funnel-based creative (TOF / MOF / BOF)
* Health-conscious lifestyle alignment with wellness brands
Health-conscious lifestyle alignment with wellness brands
* Experience working with fast-scaling ad accounts
Experience working with fast-scaling ad accounts

What This Role Is Not
* Not purely a media buyer role
Not purely a media buyer role
* Not purely a graphic design role
Not purely a graphic design role
* Not influencer management
Not influencer management

This role ownscreative strategy that drives paid media performance.

What We Offer
* Competitive compensation based on experience
Competitive compensation based on experience
* High ownership over creative direction
High ownership over creative direction
* Ability to directly impact revenue performance
Ability to directly impact revenue performance
* Long-term growth opportunity within a scaling brand
Long-term growth opportunity within a scaling brand
* Collaborative and fast-paced remote environment
Collaborative and fast-paced remote environment