Copywriter

Copywriter (Conversion-Focused Marketing) – Remote

Position Type:Full-Time, RemoteCompensation:$1,300–$1,600/monthWorking Hours:U.S. Business Hours

About the Role

AtPavago, one of our clients is hiring aCopywriterto create persuasive, conversion-focused marketing content that drives leads, engagement, and revenue.

This is a performance-driven role for someone who understands how words influence customer behavior. You’ll develop high-converting copy across landing pages, email campaigns, paid advertising, and sales funnels while collaborating closely with marketing and design teams to optimize campaign performance.

You’ll support clients across a variety of industries, including healthcare, restaurants, fitness, e-commerce, professional services, SaaS, and B2B businesses.

If you’re passionate about direct-response copywriting, customer psychology, and writing content that delivers measurable business results, this role is for you.

Responsibilities

Landing Pages & Sales Funnels
* Write and optimize high-converting landing pages, sales pages, and lead generation funnels.
* Develop messaging tailored to each stage of the customer journey (TOFU, MOFU, BOFU).
* Improve headlines, offers, calls-to-action (CTAs), and conversion flow.
* Collaborate with designers and marketers to ensure messaging aligns with visual design and campaign goals.

Email Marketing & Lifecycle Campaigns
* Write cold outreach emails, nurture sequences, newsletters, promotional campaigns, and re-engagement emails.
* Develop lifecycle messaging that supports lead generation, customer retention, and conversion.
* Create segmentation-based email campaigns for different audience groups.
* Continuously optimize subject lines, hooks, messaging, and CTAs based on campaign performance.

Paid Advertising & Campaign Support
* Write compelling ad copy for Meta, Google, LinkedIn, and other paid advertising platforms.
* Develop high-performing hooks, headlines, and messaging frameworks.
* Support ongoing campaign testing by refining copy based on performance metrics and A/B testing results.

Content Strategy & Optimization
* Conduct audience research and competitor analysis to strengthen messaging.
* Create SEO-aware landing page and website copy that aligns with search intent.
* Analyze campaign performance and improve messaging using engagement and conversion data.
* Support A/B testing initiatives for headlines, offers, CTAs, and page messaging.

What Makes You a Great Fit
* You understand customer psychology and persuasive messaging.
* You write copy that balances creativity with measurable business outcomes.
* You think strategically and use performance data to improve results.
* You can adapt your writing style across multiple industries and audiences.
* You’re highly organized and capable of managing multiple projects simultaneously.
* You thrive in fast-paced remote environments and collaborate effectively with cross-functional teams.

Required Experience & Skills
* 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing.
* Strong portfolio showcasing:
* Landing pages
* Sales pages
* Email campaigns
* Funnel copy
* Conversion-focused marketing content
* Experience writing for B2B and/or B2C audiences.
* Strong understanding of direct-response copywriting principles.
* Excellent written and verbal English communication skills.
* Ability to adapt tone, messaging, and brand voice across industries.
* Familiarity with conversion metrics, campaign optimization, and performance-driven marketing.

Nice to Have
* Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel.
* Experience supporting paid advertising campaigns.
* Strong understanding of TOFU, MOFU, and BOFU funnel strategies.
* Knowledge of SEO and search intent optimization.
* Experience with A/B testing and Conversion Rate Optimization (CRO).
* Familiarity with AI-assisted copywriting tools and workflows.
* Experience writing for:
* SaaS
* E-commerce/DTC brands
* Healthcare
* Restaurants
* Fitness
* Professional services
* Local service businesses
* Experience writing UGC or Video Sales Letter (VSL) scripts.

What Success Looks Like
* High-converting landing pages and sales funnels.
* Increased email open rates, click-through rates, and conversions.
* Improved paid advertising performance through stronger messaging.
* Consistent delivery of persuasive, audience-focused copy across campaigns.
* Data-driven improvements through testing and optimization.
* Positive collaboration with marketing, design, and growth teams.

Interview Process
* Initial Phone Screen
* Video Interview withPavagoRecruiter
* Practical Copywriting Assessment
* Client Interview
* Offer & Onboarding

What Happens After You Apply

Right after you apply, you’ll receive an email invitation fromSpark Hireto record yourIntro Video. This short, self-recorded video is the final step that completes your application.

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