Role: Creative Production Lead – Meta Ads

Focus:High-Performance Ad Creative (Trust-Based Marketing)Start:ASAP

Overview

We’re looking for aCreative Production Lead for Meta Adswho lives and breathes performance creative. This role isnotsocial media management,notinfluencer coordination, andnotsomeone who needs daily hand-holding.

Your job is toconcept, produce, test, and iterate winning Meta ads—fast, data-driven, and without ego.

Time split:
* 65%Meta ad creative (testing & scaling)
65%Meta ad creative (testing & scaling)
* 35%creating shorts and repurposing content for Facebook, using this as a testing ground for new creative angles
35%creating shorts and repurposing content for Facebook, using this as a testing ground for new creative angles

What You’ll Own
* End-to-endad creative productionfor Meta (Facebook & Instagram)
End-to-endad creative productionfor Meta (Facebook & Instagram)
* Developing1–2 new ad concepts per week, each with3–5 creative variations
Developing1–2 new ad concepts per week, each with3–5 creative variations
* Turningraw, imperfect footage (UGC, shop clips, customer videos)into high-trust ads
Turningraw, imperfect footage (UGC, shop clips, customer videos)into high-trust ads
* Repurposing and re-editing existing content into performance creatives
Repurposing and re-editing existing content into performance creatives
* Producingstatic adswhen appropriate
Producingstatic adswhen appropriate
* Testing hooks independently and rotating them strategically
Testing hooks independently and rotating them strategically
* Documenting learnings from losing ads and scaling winners aggressively
Documenting learnings from losing ads and scaling winners aggressively

KPIs You’ll Be Measured On
* Volume ofhigh-quality, testable creativesproduced
Volume ofhigh-quality, testable creativesproduced
* Creative acceptance rate above 80%
Creative acceptance rate above 80%
* Every winning ad receives3–5 hook variations(video or static)
Every winning ad receives3–5 hook variations(video or static)
* Losing ads are clearly documented with learnings
Losing ads are clearly documented with learnings
* Clear creative direction delivered consistently (e.g.“Here’s an ad pack for Product X with 5 hooks + 2 statics”)
Clear creative direction delivered consistently (e.g.“Here’s an ad pack for Product X with 5 hooks + 2 statics”)

What You Must Understand
* The difference betweencold ads, retargeting ads, and educational ads—and how to deploy each
The difference betweencold ads, retargeting ads, and educational ads—and how to deploy each
* How to market toolder, trust-based buyerswho are skeptical of hype
How to market toolder, trust-based buyerswho are skeptical of hype
* Whytrust beats flashfor our demographic (including retired military)
Whytrust beats flashfor our demographic (including retired military)
* How and why to optimize thefirst 3 secondsof an ad
How and why to optimize thefirst 3 secondsof an ad
* That good ideas die quickly if the data says so
That good ideas die quickly if the data says so

Tools & Skills
* Strong video editor (pro-level not required, effectiveness is)
Strong video editor (pro-level not required, effectiveness is)
* Comfortable withMeta Ad Library, Foreplay, TikTok Creative Center, or similar tools
Comfortable withMeta Ad Library, Foreplay, TikTok Creative Center, or similar tools
* Competitor and market research inDIY / Hard Goodspreferred
Competitor and market research inDIY / Hard Goodspreferred
* Ability to reverse-engineer winning angles and apply them creatively
Ability to reverse-engineer winning angles and apply them creatively

The Mindset We Want
* Ad Creative Strategist first, creator second
Ad Creative Strategist first, creator second
* Winners-only mindset: you are not emotionally attached to ideas
Winners-only mindset: you are not emotionally attached to ideas
* Data-driven: you speak inhook rate, hold rate, CTR, not vibes
Data-driven: you speak inhook rate, hold rate, CTR, not vibes
* Proactive: you tell uswhat content to createto fuel better ads
Proactive: you tell uswhat content to createto fuel better ads
* Creative flair, including comfort with“weird humor”when appropriate
Creative flair, including comfort with“weird humor”when appropriate

What We Do NOT Want
* Low-volume ad output
Low-volume ad output
* A social media manager who “also makes ads”
A social media manager who “also makes ads”
* Influencer managers
Influencer managers
* Someone who needs daily direction
Someone who needs daily direction
* Someone who needs hooks handed to them
Someone who needs hooks handed to them
* Anyone who blames the algorithm instead of the data
Anyone who blames the algorithm instead of the data
* Anyone who doesn’t understand trust-based marketing
Anyone who doesn’t understand trust-based marketing