SU - Growth and Performance Marketing Specialist
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R22,200 – R74,000 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Growth and Performance Marketing SpecialistLocation:South AfricaSalary Range:1200 - 4000 USDRole Description:The Growth and Performance Marketing Specialist is responsible for developing, executing, and optimizing data-driven marketing campaigns that accelerate customer acquisition, conversion, and revenue growth. This role focuses on performance marketing channels such as paid social, paid search, programmatic, and email, while constantly analyzing data to refine strategies and maximize ROI. The ideal candidate is analytical, results-oriented, and has hands-on experience managing high-performance digital marketing campaigns.Key Responsibilities:
* Plan, execute, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, YouTube, and other performance channels.
* Manage budgets, forecast growth, and ensure efficient cost-per-acquisition (CPA) and return on ad spend (ROAS).
* Develop and run A/B tests to optimize ad creatives, audience segments, landing pages, and funnels.
* Analyze campaign performance, generate insights, and report on KPIs such as CTR, CVR, CAC, ROAS, LTV, etc.
* Collaborate with the creative and content teams to develop compelling ad copy, visuals, and video assets.
* Work closely with product, sales, and data teams to ensure full-funnel alignment and customer journey optimization.
* Oversee marketing tech stack and integrations, including tracking tools, pixels, tags, and analytics dashboards.
* Identify growth opportunities and continuously test new channels, tactics, and strategies.
* Implement and manage retargeting, lookalike, and dynamic campaigns to nurture leads and drive conversions.
* Stay current with performance marketing trends, tools, platforms, and best practices.
Qualifications:
* Bachelor’s degree in Marketing, Business, Analytics, or a related field.
* 2–5 years of experience in growth or performance marketing roles.
* Proven track record of managing paid media campaigns with measurable results.
* Strong analytical skills and proficiency in tools like Google Analytics, Google Ads, Meta Business Manager, and Excel/Google Sheets.
* Experience with conversion tracking, UTM tagging, and attribution models.
* Deep understanding of customer acquisition funnels, targeting, and segmentation.
* Ability to interpret data and translate it into actionable strategies.
* Excellent communication, time management, and project coordination skills.
Preferred Skills:
* Experience with marketing automation and CRM tools (e.g., HubSpot, Klaviyo, Salesforce).
* Familiarity with data visualization tools like Looker, Tableau, or Google Data Studio.
* Basic knowledge of HTML/CSS and landing page builders (e.g., Webflow, Unbounce).
* Previous experience in a startup, DTC, SaaS, or e-commerce environment.
* Knowledge of SEO and organic growth strategies is a plus.
Details:
* Independent contractor agreement paid 2x monthly.
* Client has a desire for long term commitment.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R22,200/month, this role is on par with the average South African remote salary. The USD equivalent ($1,200/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 614 open positions on Hirezar. View all Somewhere jobs →