Marketing generalist (Remote 51273191024)

About the Company

We are a fast-growing, women-founded personal care brand dedicated to bringing radical sustainability and transparency to the industry. Our products utilize one of the most eco-friendly fibers on earth—requiring significantly less water and land than traditional materials while offering natural antibacterial and odor-resistant properties.

With a presence in over 750+ retail locations across the U.S. and a thriving DTC business via our website and Amazon, we are scaling rapidly. We are looking for a creative, strategic, and execution-focused marketer to take ownership of our entire marketing ecosystem and help lead our next phase of growth.

Role Overview

TheBrand & Growth Marketing generalistwill own the end-to-end marketing strategy—from social media and digital advertising to email marketing, website optimization, and community building.

This is a "player-coach" role designed for someone who is both a high-level strategist and a hands-on executor. You will work closely with the founder and external creative partners to drive brand awareness, customer acquisition, and retail sell-through.

Key Responsibilities

Marketing Strategy & Execution
* Manage the holistic marketing calendar and ensure cohesive messaging across all channels.
Manage the holistic marketing calendar and ensure cohesive messaging across all channels.
* Execute initiatives that support both DTC growth and retail expansion.
Execute initiatives that support both DTC growth and retail expansion.

Social Media & Content
* Lead the brand's presence across Instagram, TikTok, and LinkedIn.
Lead the brand's presence across Instagram, TikTok, and LinkedIn.
* Create, schedule, and publish content while identifying and testing new channels (Pinterest, YouTube, etc.).
Create, schedule, and publish content while identifying and testing new channels (Pinterest, YouTube, etc.).
* Monitor trends and develop high-engagement creative ideas.
Monitor trends and develop high-engagement creative ideas.

Paid Advertising
* Manage and optimize Meta and Google Ads.
Manage and optimize Meta and Google Ads.
* Conduct A/B testing on creative and messaging to improve performance and CAC.
Conduct A/B testing on creative and messaging to improve performance and CAC.
* Track and report on key marketing metrics to drive data-backed decisions.
Track and report on key marketing metrics to drive data-backed decisions.

Retention Marketing (Email & SMS)
* Own all Email and SMS marketing efforts.
Own all Email and SMS marketing efforts.
* Build and manage automated flows, promotional campaigns, and subscriber growth.
Build and manage automated flows, promotional campaigns, and subscriber growth.

Website Management
* Oversee website updates and content withinShopify.
Oversee website updates and content withinShopify.
* Manage landing page optimizations and coordinate with developers for larger technical updates.
Manage landing page optimizations and coordinate with developers for larger technical updates.

Retail Marketing Support
* Support the sales team by creating and maintaining marketing materials such as retail decks, sell sheets, and promotional flyers for distributors.
Support the sales team by creating and maintaining marketing materials such as retail decks, sell sheets, and promotional flyers for distributors.

Community & Partnerships
* Build and manage our ambassador and community programs.
Build and manage our ambassador and community programs.
* Develop strategic partnerships with creators and mission-aligned brands.
Develop strategic partnerships with creators and mission-aligned brands.

Qualifications
* 3+ years of experiencein CPG, wellness, beauty, or consumer brands.
3+ years of experiencein CPG, wellness, beauty, or consumer brands.
* The Tech Stack:Deep experience withShopify,Klaviyo, andMeta/Google Ads Manageris required.
The Tech Stack:Deep experience withShopify,Klaviyo, andMeta/Google Ads Manageris required.
* Subscription Experience:Familiarity withRechargeandRecart(or similar tools) is highly preferred.
Subscription Experience:Familiarity withRechargeandRecart(or similar tools) is highly preferred.
* Visual Sensibility:While not a design role, you should have a strong aesthetic eye and be comfortable usingCanvaorFigmato work within brand guidelines.
Visual Sensibility:While not a design role, you should have a strong aesthetic eye and be comfortable usingCanvaorFigmato work within brand guidelines.
* Execution-Oriented:You thrive in a fast-paced startup environment and take pride in "owning" your projects from start to finish.
Execution-Oriented:You thrive in a fast-paced startup environment and take pride in "owning" your projects from start to finish.

Bonus Points
* Experience scaling brands within major retail environments.
Experience scaling brands within major retail environments.
* A track record of building creator or ambassador programs from scratch.
A track record of building creator or ambassador programs from