SEO Manager
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R64,750 – R64,750 ZAR. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Title:SEO Guru (AI-First)Location:Remote – LATAM or South Africa (must overlap with U.S. Eastern Time)Compensation:Up to $3,500/month (based on experience)Employment Type:Full-Time Contractor (Long-Term)
About Us
The company is a niche industrial equipment business serving customers across the United States. We are well-established in our vertical and already rank for many core keywords. Our next phase of growth is focused onAI visibility, thought leadership, and high-quality lead generation content.
We are looking for atop 1% digital marketing professionalwho can act as a strategic partner—not just a task executor.
The Role
This is not a traditional SEO-only position.
You will own ourdigital visibility and inbound lead strategy, with a primary focus on:
* Ensuring we appear inAI-generated responses(ChatGPT, Google AI Overviews, Grok, etc.)
* Creating highly polishedwhite papers, case studies, and technical content
* DrivingLinkedIn-based lead generation
* Strategically guiding what we should build next (with pros/cons and recommendations)
* You will be fully integrated into our team (Slack, EST working hours) and expected to think like a marketing leader.
* You will support the creation and refinement of brochures and technical data sheets to ensure consistency in design, style guidelines, and brand voice across all materials.
Core Responsibilities
1. AI & Search Visibility
* Optimize content for AI-driven search results (ChatGPT, Google AI Overviews, etc.)
* Develop authority-building content strategies
* Identify high-impact keyword and topic opportunities
* Monitor performance and adjust strategy proactively
2. Technical Content & Thought Leadership
* Produce well-designed white papers, guides, and case studies
* Create in-depth blog content (not generic AI output)
* Ensure technical accuracy and polish (formatting, branding, detail)
* Repurpose long-form content into LinkedIn posts and lead magnets
3. Lead Generation
* Build downloadable assets (PDF white papers)
* Connect content to gated lead forms
* Support LinkedIn long-form content strategy
* Recommend campaigns and next best initiatives
4. Shopify Website Management
* Confidently navigate and publish content within Shopify
* Upload and format blogs and landing pages independently
* Maintain design consistency and attention to detail
5. AI & Automation Implementation
* Actively use and experiment with modern AI tools
* Stay up-to-date on new AI releases and automation tools (especially via X/Twitter and industry communities)
* Improve workflow efficiency using automation
* Avoid unnecessary manual work when tools exist to optimize it
Must-Have Qualifications:
* 5+ years in digital marketing (SEO + content + lead gen)
* Native or near-native English fluency (technical writing required)
* Proven experience writing white papers or technical case studies
* Strong understanding of modern AI tools and workflows
* Experience working in Shopify
* Deep attention to detail (formatting, branding, consistency)
* Ability to think strategically and recommend initiatives—not just execute tasks
Ideal Candidate Traits:
* Comfortable operating independently
* Proactively proposes 2–3 strategic options when presenting ideas
* Understands how to make AI-generated content sound human and authoritative
* Passionate about emerging AI tools and digital trends
* Strong design sense and presentation polish
* Treats the business like their own
What This Role Is NOT
* Not a social media influencer role (no TikTok, Instagram focus)
* Not a pure SEO technician role
* Not a content mill writing job
* Not a junior assistant role requiring constant direction
Success Metrics
* Increased visibility in AI-generated search responses
* Growth in qualified inbound leads
* High-quality, conversion-focused white papers
* Improved LinkedIn engagement and lead capture
* Consistent, polished brand presentation
Growth
* Long-term growth opportunity
* Strategic impact within a niche, high-value industry
* Opportunity to build and own the digital marketing engine of the company
Application Requirements
Please include:
* Samples of white papers or technical case studies
* Examples of long-form content you’ve written
* Description of AI tools you actively use
* Explanation of how you would improve AI visibility for a niche B2B industrial company
* Confirmation of EST working hour availability
Final Note
We are looking for adigital marketing partner, not just an employee.If you are strategic, AI-native, detail-obsessed, and ready to own the function—this is for you.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R64,750/month, this role pays well above the average South African remote salary. The USD equivalent ($3,500/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 614 open positions on Hirezar. View all Somewhere jobs →