Senior Media Buyer – Mobile Apps (Meta + Google)

Senior Media Buyer – Mobile Apps (Meta + Google)

We are seeking aSenior Media Buyerwith deep, hands-on experience scalingmobile app acquisitionacrossMetaandGoogle App Campaigns. This isnotan e-commerce role — you must have a track record of managing$100k+ per monthin app-focused budgets, optimizing for installs, activations, trials, and subscription revenue.

You will partner directly with the founder and support a small portfolio of high-velocity mobile products. If you’ve spent the last few years pushing serious budgets, iterating creative at speed, navigating platform volatility, and driving efficient CAC in the App Store / Play Store ecosystems… you’ll thrive here.

What You’ll Do

1. Meta & Google Performance Buying
* Own daily performance, pacing, and optimization across Meta + Google App Campaigns, managing$100k–$250k/monthin combined spend.
Own daily performance, pacing, and optimization across Meta + Google App Campaigns, managing$100k–$250k/monthin combined spend.
* Actively optimize bids, budgets, audiences, placements, and creative —no passive, set-and-forget buying.
Actively optimize bids, budgets, audiences, placements, and creative —no passive, set-and-forget buying.
* Diagnose performance changes quickly using cohort data, SKAN / GA4 signals, funnel analytics, and subscription metrics.
Diagnose performance changes quickly using cohort data, SKAN / GA4 signals, funnel analytics, and subscription metrics.
* Build, refine, and scale structured frameworks for creative testing, targeting strategy, and bidding models.
Build, refine, and scale structured frameworks for creative testing, targeting strategy, and bidding models.
* Maintain predictable CAC and improve ROAS at the subscription and LTV levels.
Maintain predictable CAC and improve ROAS at the subscription and LTV levels.

2. Creative Strategy & Production
* Direct creative strategy by telling the teamexactlywhat to make — statics, UGC, motion graphics, hooks, angles, formats.
Direct creative strategy by telling the teamexactlywhat to make — statics, UGC, motion graphics, hooks, angles, formats.
* Work with internal/external creators to build briefs based onperformance realities, not guesswork.
Work with internal/external creators to build briefs based onperformance realities, not guesswork.
* Develop a clear POV on:What is performing for app-install advertising in today’s environmentHigh-velocity variation testing and micro-concept ideationWhen to refresh, when to cut, and when to push scale
Develop a clear POV on:
* What is performing for app-install advertising in today’s environment
What is performing for app-install advertising in today’s environment
* High-velocity variation testing and micro-concept ideation
High-velocity variation testing and micro-concept ideation
* When to refresh, when to cut, and when to push scale
When to refresh, when to cut, and when to push scale
* Establish a reliable system: creative testing → analysis → scaling → replacement.
Establish a reliable system: creative testing → analysis → scaling → replacement.

3. Analytics, Reporting & Insights
* Deliver weekly performance reporting with clarity: what happened, why it happened, and what you are doing next.
Deliver weekly performance reporting with clarity: what happened, why it happened, and what you are doing next.
* Understand how App Store / Play Store conversion rates influence acquisition efficiency.
Understand how App Store / Play Store conversion rates influence acquisition efficiency.
* Identify early signs of learning phase traps, audience burnout, creative fatigue, or platform-side instability.
Identify early signs of learning phase traps, audience burnout, creative fatigue, or platform-side instability.
* Make decisive, informed recommendations rooted in experience — not theory.
Make decisive, informed recommendations rooted in experience — not theory.

4. Growth Strategy & Experimentation
* Recommend channel expansion tests (ASA, TikTok, YouTube, Display) when beneficial — while maintaining focus on Meta + Google as the core.
Recommend channel expansion tests (ASA, TikTok, YouTube, Display) when beneficial — while maintaining focus on Meta + Google as the core.
* Build experimentation frameworks with real hypotheses, measurable outcomes, and fast iteration cycles.
Build experimentation frameworks with real hypotheses, measurable outcomes, and fast iteration cycles.
* Partner with product, engineering, and analytics to align acquisition insights with onboarding, retention, and product improvements.
Partner with product, engineering, and analytics to align acquisition insights with onboarding, retention, and product improvements.

Who You Are
* You have personally owned and managed$100k+/monthin Meta + Google App Campaigns for mobile apps.
You have personally owned and managed$100k+/monthin Meta + Google App Campaigns for mobile apps.
* You deeply understandSKAN limitations, messy attribution, delayed signals, and how to optimize through th