Media Buyer / GHL Specialist
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R46,250 – R64,750 ZAR. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Media Buyer & GoHighLevel (GHL) Automation Specialist
Location:Remote (South Africa or Latin America preferred)Working Hours:Must maintain strong overlap with U.S. Eastern Time (EST)Employment Type:Full-Time (Remote)
About the Role
We are seeking ahigh-performing Media Buyer & GoHighLevel (GHL) Automation Specialistto bridge the gap betweentop-of-funnel traffic acquisitionandbottom-of-funnel conversion systems.
This is not a “button-pusher” role.
You are afull-stack performance marketerwho understands how to:
• Drive efficient, high-quality traffic fromMeta and Google Ads• Build and optimizefunnels inside GoHighLevel (GHL)• Design automation systems that convert leads intoappointments and revenue
You think in terms ofROI, CPA, MER, and pipeline velocity— not vanity metrics.
What Success Looks Like
• Campaigns consistently hit CPA / ROAS targets• Small daily budgets produce measurable results• Funnels convert traffic into qualified leads• Workflows move leads from capture through nurture to booked appointments• Sales teams have clean pipelines and attribution visibility• Accounts remain compliant and healthy
Key Responsibilities
Paid Media Strategy & Execution
Meta Ads (Facebook / Instagram)• End-to-end campaign management• Creative testing & iteration• Budget scaling (ABO / CBO)• Retargeting strategy• Audience testing & refinement
Google Ads• Search (intent-based campaigns)• Performance Max• YouTube Ads• Keyword strategy & structure
Performance Optimization• Daily KPI monitoring (CTR, CPC, CPA, ROAS, MER)• Budget allocation & pivots• Bottleneck identification• Scaling & stabilization
Compliance & Account Health• Maintain ad account quality scores• Ensure policy compliance• Prevent account flags or disruptions
Small Budget Performance Mastery (Critical)
Most campaigns operate at:
•$50 – $100 per day•Up to approximately $4,500 per month per client
This requires:
• Precision testing• Smart budget allocation• Efficient creative iteration• Strong statistical decision-making
Experience scaling large budgets without small-budget discipline will not be sufficient.
GoHighLevel (GHL) Architecture & Optimization
Funnels & Pages• Build landing pages, surveys, and lead forms• Optimize for conversions
Automation & Workflows• Design lead nurture sequences• Configure triggers, conditions, and tagging logic• Bridge lead generation to appointment booking
Pipeline Management• Build custom pipeline stages• Implement lead scoring• Establish attribution tracking
Integrations• API / Zapier connections• CRM & external tool syncing
Snapshots• Build and deploy scalable GHL environments
Creative & Copy Collaboration
• Collaborate on ad hooks and messaging angles• A/B test creatives and copy• Iterate landing page messaging• Coordinate with design and video resources as needed
(Basic Canva or editing skills are helpful but not required.)
Qualifications & Skills
Required Experience
•3+ yearsmanaging Meta & Google Ads• Documented success managing$10k+ monthly ad spend• Proven success working withsmall daily budgets ($50–$100/day)• Strong direct-response / lead-generation background
GoHighLevel (GHL) Expertise
You should be confident with:
• Funnel Builder• Workflows & Triggers• Pipelines• Snapshots• Tags & Automations• CRM Logic
Technical Literacy
• Meta Pixel• Conversions API (CAPI)• Google Tag Manager (GTM)• Conversion tracking & attribution
Analytical Mindset
• Identify funnel bottlenecks quickly• Interpret performance metrics correctly• Make data-driven decisions• Optimize toward CPA / ROAS / MER
Performance Orientation
• ROI-first thinking• Lead quality over volume• No vanity-metric bias
Nice-to-Have (Not Mandatory)
• Canva or light creative editing• Basic video editing (resizing, overlays)• Experience with SMB / local lead generation• Agency experience
Ideal Candidate Profile
The ideal candidate is:
• Performance-driven• Comfortable with testing and iteration• Highly analytical• Systems and process-oriented• Autonomous and accountable• Calm under budget pressure
Compensation & Growth
Compensation:Flexible for right candidate• Performance-based raises available• Signing bonus considered for exceptional candidates• Growth opportunities as the client portfolio scales
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R46,250/month, this role is competitive with the average South African remote salary. The USD equivalent ($2,500/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 614 open positions on Hirezar. View all Somewhere jobs →