Marketing Manager
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R37,000 – R46,250 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Marketing Manager
Industry:Wellness / Sauna StudiosLocation:RemoteType:Full-Time
About the Company
We are a fast-growing wellness brand building premium sauna studios across Florida. Our mission is to make high-quality recovery and wellness experiences more accessible through beautifully designed spaces, strong community partnerships, and modern, performance-driven marketing.
As we expand our studio footprint, we are looking for aMarketing Managerwho can own strategy and execution acrossD2C growth, influencer partnerships, and B2B business development, while helping define how the brand shows up locally and statewide.
This role is ideal for a hands-on marketer who can think strategically, move quickly, and execute across multiple channels.
The Role
The Marketing Manager will be responsible for building and executing the end-to-end marketing strategy for a growing network of sauna studios. This includes driving customer acquisition, developing influencer and brand partnerships, launching B2B initiatives, and translating high-level strategy into measurable results.
You’ll work closely with leadership and studio operators to ensure marketing directly supports revenue growth, brand awareness, and community engagement.
Key Responsibilities
D2C Marketing & Customer Acquisition
* Develop and execute direct-to-consumer marketing strategies to drive studio memberships, class bookings, and first-time visits
Develop and execute direct-to-consumer marketing strategies to drive studio memberships, class bookings, and first-time visits
* Own customer acquisition channels including paid social, email/SMS, content, local SEO, and promotions
Own customer acquisition channels including paid social, email/SMS, content, local SEO, and promotions
* Collaborate on offers, launch campaigns, and local studio openings
Collaborate on offers, launch campaigns, and local studio openings
* Analyze funnel performance and optimize campaigns based on CAC, LTV, and conversion metrics
Analyze funnel performance and optimize campaigns based on CAC, LTV, and conversion metrics
Influencer & Creator Partnerships
* Identify, recruit, and manage influencer and creator partnerships across wellness, fitness, lifestyle, and local markets
Identify, recruit, and manage influencer and creator partnerships across wellness, fitness, lifestyle, and local markets
* Build scalable influencer programs (ambassadors, paid partnerships, gifting, performance-based deals)
Build scalable influencer programs (ambassadors, paid partnerships, gifting, performance-based deals)
* Oversee content usage rights and repurposing for paid and organic campaigns
Oversee content usage rights and repurposing for paid and organic campaigns
* Track performance and ROI across influencer initiatives
Track performance and ROI across influencer initiatives
B2B & Business Partnerships
* Develop and execute B2B marketing initiatives targeting gyms, fitness studios, sports teams, hotels, real estate, corporate wellness programs, and local businesses
Develop and execute B2B marketing initiatives targeting gyms, fitness studios, sports teams, hotels, real estate, corporate wellness programs, and local businesses
* Support partnership outreach, co-marketing campaigns, and referral programs
Support partnership outreach, co-marketing campaigns, and referral programs
* Create marketing materials and partnership assets to support business development efforts
Create marketing materials and partnership assets to support business development efforts
Brand & Marketing Strategy
* Own the overarching marketing strategy aligned with company growth goals
Own the overarching marketing strategy aligned with company growth goals
* Ensure brand consistency across all channels and locations
Ensure brand consistency across all channels and locations
* Plan and manage marketing calendars for launches, promotions, and events
Plan and manage marketing calendars for launches, promotions, and events
* Help shape brand positioning, messaging, and go-to-market strategy for new locations
Help shape brand positioning, messaging, and go-to-market strategy for new locations
Strategy Execution & Operations
* Translate high-level strategy into clear execution plans and timelines
Translate high-level strategy into clear execution plans and timelines
* Manage external vendors, freelancers, agencies, or creators as needed
Manage external vendors, freelancers, agencies, or creators as needed
* Track performance across channels and report on KPIs, insights, and recommendations
Track performance across channels and report on KPIs, insights, and recommendations
* Continuously test, iterate, and improve marketing initiatives
Continuously test, iterate, and improve marketing initiatives
What We’re Looking For
Required
* 4–7+ years of marketing experience, ideally in D2C, wellness, fitness, hospitality, or lifestyle brands
4–7+ years of marketing experience, ideally in D2C, wellness, fitness, hospitality,
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R37,000/month, this role is competitive with the average South African remote salary. The USD equivalent ($2,000/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 614 open positions on Hirezar. View all Somewhere jobs →