Lead Creative Strategist
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R46,250 – R64,750 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Lead Creative Strategist (Performance Marketing)
Location:100% Remote (Open to LATAM & South Africa)Compensation:$2,500 – $3,500 USD per month (based on experience)Contract Type:Independent Contractor Agreement
Role Overview
We are seeking a highly execution-focusedLead Creative Strategistwho thrives at the intersection of performance marketing and content production. This is not a “big ideas only” role — you will be the engine behind the creative testing pipeline, transforming trends and data into high-converting scripts and optimized short-form content.
You will bridge media buying insights with hands-on creative direction, ensuring every asset is designed for retention, engagement, and measurable sales impact.
Key Responsibilities
* Trend Mining:Continuously analyze TikTok, Instagram Reels, and YouTube Shorts to identify emerging hooks, formats, and creative patterns before they peak.
Trend Mining:Continuously analyze TikTok, Instagram Reels, and YouTube Shorts to identify emerging hooks, formats, and creative patterns before they peak.
* Scriptwriting & Storyboarding:Produce 20+ performance-driven hooks and scripts weekly for paid testing pipelines.
Scriptwriting & Storyboarding:Produce 20+ performance-driven hooks and scripts weekly for paid testing pipelines.
* Technical Creative Direction:Provide detailed, frame-by-frame feedback to video editors, improving pacing, retention, captions, transitions, and overall direct-response impact.
Technical Creative Direction:Provide detailed, frame-by-frame feedback to video editors, improving pacing, retention, captions, transitions, and overall direct-response impact.
* Performance Feedback Loop:Collaborate closely with media buyers to analyze campaign results, identify winning and losing angles, and rapidly iterate new concepts.
Performance Feedback Loop:Collaborate closely with media buyers to analyze campaign results, identify winning and losing angles, and rapidly iterate new concepts.
* Pipeline Ownership:Manage the creative workflow from ideation through production and handoff to the media buying team.
Pipeline Ownership:Manage the creative workflow from ideation through production and handoff to the media buying team.
What Success Looks Like
* High volume of structured creative tests launched consistently each month.
High volume of structured creative tests launched consistently each month.
* Clear understanding of why certain creatives win — and documented learnings applied to future tests.
Clear understanding of why certain creatives win — and documented learnings applied to future tests.
* Improved performance metrics (CTR, CVR, CPA, ROAS).
Improved performance metrics (CTR, CVR, CPA, ROAS).
* Tight collaboration between creative and paid media teams.
Tight collaboration between creative and paid media teams.
* Assets delivered on time, on-brand, and optimized for platform performance.
Assets delivered on time, on-brand, and optimized for platform performance.
Required Qualifications
* 3–5 years of experience in Performance Marketing or Creative Strategy.
3–5 years of experience in Performance Marketing or Creative Strategy.
* Strong understanding of direct-response marketing and conversion-driven content.
Strong understanding of direct-response marketing and conversion-driven content.
* Deep knowledge of TikTok and Meta platforms, including algorithm behavior and 9:16 creative best practices.
Deep knowledge of TikTok and Meta platforms, including algorithm behavior and 9:16 creative best practices.
* Technical literacy in video editing tools (e.g., Adobe Premiere, CapCut) to provide actionable post-production feedback.
Technical literacy in video editing tools (e.g., Adobe Premiere, CapCut) to provide actionable post-production feedback.
* Exceptional attention to detail and ownership mindset.
Exceptional attention to detail and ownership mindset.
* Comfortable working in a fast-paced, fully remote environment.
Comfortable working in a fast-paced, fully remote environment.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R46,250/month, this role is competitive with the average South African remote salary. The USD equivalent ($2,500/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 614 open positions on Hirezar. View all Somewhere jobs →