Head of Branding & Marketing - Gaming
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R83,250 – R92,500 ZAR. This role is suited for lead-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Head of Branding & Marketing - Gaming Tech
Location:South Africa (Remote / Hybrid)Compensation:$4,500–$5,000/month USD (or 80,000ZAR/month)Industry:Gaming / Technology / EntertainmentSchedule:Full-time, aligned to UK business hours
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About the Company
Combining a passion for gaming, technology, and motorsport culture with a focus on high-quality content and user experience, they are global leaders in the space,
Operating with a small, highly talented, and collaborative team, the company values creativity, innovation, and craftsmanship. Their products and digital experiences reach a global audience, and they are known for delivering engaging, interactive, and community-driven solutions for racing game enthusiasts.
Candidates joining the team will have the opportunity to shape the brand’s voice, creative direction, and impact across multiple platforms, while contributing to a culture that prizes quality, creativity, and long-term growth.
About the Role
We’re seeking aHead of Branding & Marketingto lead all brand and marketing activities for a gaming academy focused on tools and apps for racing video game fans.
This is a senior, hands-on creative leadership role responsible for shaping how the world sees and experiences the brand across every channel, product, and piece of content.
You’ll define and refine brand identity, oversee all communications, lead a small marketing and creative team, and ensure every launch, video, and message meets high audience expectations.
You’ll collaborate closely with a performance marketing specialist and manage a small but talented team including a graphic designer, writer, and social media manager.
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Key Responsibilities
* Brand Leadership:Own the visual and verbal identity across all platforms.
* Creative Direction:Lead creation of video, visual, and written content that communicates the story with clarity and impact.
* Team Management:Guide and mentor the marketing and creative team, ensuring quality and consistency across output.
* Product Launches:Plan and execute cohesive brand-led campaigns for new products, features, and collaborations.
* Messaging and Positioning:Craft compelling narratives and ensure alignment across web, social, email, and app.
* Social Media and Communications:Oversee community-facing messaging, tone of voice, and storytelling.
* Collaboration:Work closely with the performance marketing lead to align paid and organic initiatives.
* Brand Health:Monitor and maintain brand integrity across all assets and touchpoints.
* Content Calendar:Build and manage a structured campaign and content roadmap tied to product goals.
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Requirements
* 10+ years of experience in brand marketing, creative strategy, or communications, ideally within gaming, technology, or entertainment.
* Proven ability to lead creative and marketing teams with high attention to detail and strong creative standards.
* Fluent in English, with exceptional communication and storytelling skills.
* Passionate about video games and technology, ideally with an appreciation for motorsport and esports culture.
* Based in South Africa with strong organizational and leadership skills in a remote setting.
* Strong understanding of building emotional, long-term connections with an audience through content and brand voice.
* Experience managing agencies, freelancers, or internal creative teams.
* Comfortable balancing brand craft with strategic goals and commercial awareness.
Nice to Have
* Experience overseeing video production from concept to release.
* Familiarity with community marketing or creator-driven content ecosystems.
* Background in app or digital product branding.
* Understanding of social media storytelling and audience development.
What You’ll Get
* Creative freedom to shape one of sim racing’s most recognizable global brands.
* Direct collaboration with a founder-led team focused on quality and craft.
* A small, high-performing team and the ability to make a visible impact.
* Competitive compensation, flexible work setup, and long-term growth potential.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R83,250/month, this role pays well above the average South African remote salary. The USD equivalent ($4,500/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 614 open positions on Hirezar. View all Somewhere jobs →