Copywriter (Remote)
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R20,350 – R33,300 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Copywriter
Position:Copywriter
Type of Contract:Independent Contractor
Industry:Interior Design & Short-Term Rentals (STR)
Scope of the Role
We are looking for a talented, high-energy Copywriter who can masterfully blend creativity with strategy to create sharp, engaging, and shareable content. This is a super high-energy and creative role within a premier interior design company that specializes in transforming short-term rentals.
This role requires more than just words; it demands concept. You’ll be the voice behind the founder’s personal LinkedIn and X, as well as a creative force for our blogs, newsletters, and multi-channel content. We’re seeking an agency-trained copywriter who thrives in a fast-paced environment, is strategic in SEO, and can craft pithy lines that stick. You’ll ideate, iterate, and bring big ideas to life, creating content that is both conversion-focused and memorable.
Duties and Responsibilities
* Content Creation:Develop high-quality, on-brand copy for our blogs and newsletters that keeps our audience entertained, informed, and inspired by the world of interior design.
* Social Media Ghostwriting:Take on the persona of the founder for LinkedIn and X, delivering posts that are engaging, personable, and witty.
* SEO Strategy:Write optimized blog content for the brand and our interior design verticals, applying SEO best practices to boost organic traffic and rankings.
* Headline Crafting:Produce eye-catching, compelling YouTube titles for our weekly video drops to maximize click-through rates.
* Social Content Ideation:Generate social media concepts and strategies for Pinterest and other platforms, iterating and repurposing content for multi-channel engagement.
* Email Marketing:Design, write, and refine drip nurture sequences that drive engagement and conversion across our digital ecosystem.
* Airbnb Copywriting:Craft persuasive and unique Airbnb listings that capture the essence of each property and appeal to short-term rental guests through storytelling and design-focused language.
Skills & Qualifications
* Agency Experience:Proven experience as a copywriter, ideally agency-trained, with a portfolio showcasing your conceptual and strategic copywriting skills.
* Voice & Wit:A strong sense of humor, wit, and the ability to capture our brand’s quirky, lighthearted, and "high-energy" voice.
* Technical SEO:Proficiency in SEO, including keyword research and best practices for blog and website content.
* Multi-Platform Savvy:Experience in social media management, with the ability to ideate and iterate content for platforms like Pinterest and X.
* Email Expert:Background in email marketing and familiarity with creating effective, automated drip sequences.
* Industry Knowledge:A passion for or background in interior design, real estate, and the short-term rental (Airbnb) industry is a significant plus.
Preferred Qualifications
* Brand Strategy:Experience writing for established brands and bringing a polished, strategic approach to every project.
* Technical Accuracy:Ability to balance high-level creativity with technical accuracy in fields like interior design, architecture, and rentals.
* Video Hook Mastery:A strong command of headline writing, with experience creating catchy and effective titles for social and video content.
What We Offer
* A collaborative, high-energy environment that encourages big ideas and bigger laughs.
* Direct mentorship from a leading industry founder, with opportunities to help shape the voice and future of a rapidly growing brand.
* A remote-friendly work culture with a team that’s as ambitious as it is entertaining.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R20,350/month, this role is on par with the average South African remote salary. The USD equivalent ($1,100/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 614 open positions on Hirezar. View all Somewhere jobs →