Appointment Setter /

Role:  Appointment Setter / SDR

Priority Location: Latin America and South Africa

Working Hours: 8AM - 5PM (Mon - Fri) EST

Salary Range: Base Salary: $1,700 USD per month, with OTE up to $2,500(The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract:Independent Contractor

Type of job:RemoteKey Responsibilities:Outbound prospecting – Make calls to potential clients to generate awareness and interest (warm and cold calls)Appointment setting – Book warm meetings for Owners to close (you won’t be closing deals yourself)Lead qualification – Educate prospects on the service and gauge interest enough to warrant an in-person meetingMarket awareness building – Help establish brand awareness for the franchise, which currently has low market recognitionRequired Qualifications & Skills:Proven outbound phone comfort — 50+ calls per day without avoidance or burnoutCoachable and feedback-driven — actively participates in weekly AI script refinementSelf-disciplined remote worker — structures their own day, no hand-holding requiredCRM discipline — logs every call same-day in HubSpot, maintains clean pipelinePersistent but professional — systematic follow-up, handles rejection without going darkEnglish fluency — must be credible and natural on calls with US commercial kitchen buyersComfortable with ambiguity — startup-stage environment, systems still being builtExperience working in kitchen / food service industry (preferred)Experience using HubSpot and Claude AIVolume Expectation:50 outbound calls per day, 5 days per week.Optimal calling windows for commercial kitchens:5:30–10am EST (staff starting prep, accessible before lunch service)2–5pm EST (between lunch and dinner, managers doing office / paperwork).Do NOT call 10am–2pm EST (active lunch service).South Africa timezone note: 5:30–10am EST = 11:30am–4pm SA2–5pm EST = 8–11pm SA — second window requires evening availability commitment from rep.Meeting target: 5 qualified in-person meetings booked per week, combined across both territoriesPreferred Buyer Context:Target buyers are commercial kitchen decision makers across independent restaurants, multi-unit franchises, and institutions (hospitals, universities, corporate cafeterias)Key Points about the Role:No self-sourcing leads for first 90 days (provided with lead lists)Will receive AI-powered guidance and feedback on callsExpected to handle ~5 weekly appointments once ramped upSuccess Metrics:Number of booked meetingsCall quality and engagementBehavioral indicators (assertiveness, hustle) within 30 days

Key Responsibilities:
* Outbound prospecting – Make calls to potential clients to generate awareness and interest (warm and cold calls)
* Appointment setting – Book warm meetings for Owners to close (you won’t be closing deals yourself)
* Lead qualification – Educate prospects on the service and gauge interest enough to warrant an in-person meeting
* Market awareness building – Help establish brand awareness for the franchise, which currently has low market recognition
Required Qualifications & Skills:
* Proven outbound phone comfort — 50+ calls per day without avoidance or burnout
* Coachable and feedback-driven — actively participates in weekly AI script refinement
* Self-disciplined remote worker — structures their own day, no hand-holding required
* CRM discipline — logs every call same-day in HubSpot, maintains clean pipeline
* Persistent but professional — systematic follow-up, handles rejection without going dark
* English fluency — must be credible and natural on calls with US commercial kitchen buyers
* Comfortable with ambiguity — startup-stage environment, systems still being built
* Experience working in kitchen / food service industry (preferred)
* Experience using HubSpot and Claude AI
Volume Expectation:
* 50 outbound calls per day, 5 days per week.
* Optimal calling windows for commercial kitchens:5:30–10am EST (staff starting prep, accessible before lunch service)2–5pm EST (between lunch and dinner, managers doing office / paperwork).
* 5:30–10am EST (staff starting prep, accessible before lunch service)
* 2–5pm EST (between lunch and dinner, managers doing office / paperwork).
* Do NOT call 10am–2pm EST (active lunch service).
* South Africa timezone note: 5:30–10am EST = 11:30am–4pm SA
* 2–5pm EST = 8–11pm SA — second window requires evening availability commitment from rep.
* Meeting target: 5 qualified in-person meetings booked per week, combined across both territories
Preferred Buyer Context:

Target buyers are commercial kitchen decision makers across independent restaurants, multi-unit franchises, and institutions (hospitals, universities, corporate cafeterias)

Key Points about the Role:
* No self-sourcing leads for first 90 days (provided with lead lists)
* Will receive AI-powered guidance and feedback on calls
* Expected to handle ~5 weekly appointments once ramped up
Success Metrics:
* Number of booked mee